Designer + Customer
Recently, it was thought that in a bunch of "Designer + Customer", it is the Designer who represents the interests of the end user.
Because, no matter how cool the Customer is (he is the Manufacturer), he will never be able to see himself and his business from the point of view of this very consumer, whereas the Designer is an outside view.
Why?
')
For example, suppose I make pans. I can make them cool, comfortable, beautiful. That is, the time of manufacture I worked great.
But, if I need a pan home, I just go and take it, absolutely not thinking about which manufacturer to choose and how much it costs. And my buyer thinks - for him all the pans are the same! Therefore, I hire marketers, advertisers and ... a designer :) for their appearance. To distinguish me from the whole mass of pans. And for him, my product is the most common, because the designer is a consumer of my products, like everyone else .
...
Although for many designers with experience art becomes more usable. And then - Farewell, consumer:) ...
Because, no matter how cool the Customer is (he is the Manufacturer), he will never be able to see himself and his business from the point of view of this very consumer, whereas the Designer is an outside view.
Why?
')
For example, suppose I make pans. I can make them cool, comfortable, beautiful. That is, the time of manufacture I worked great.
But, if I need a pan home, I just go and take it, absolutely not thinking about which manufacturer to choose and how much it costs. And my buyer thinks - for him all the pans are the same! Therefore, I hire marketers, advertisers and ... a designer :) for their appearance. To distinguish me from the whole mass of pans. And for him, my product is the most common, because the designer is a consumer of my products, like everyone else .
...
Although for many designers with experience art becomes more usable. And then - Farewell, consumer:) ...
Source: https://habr.com/ru/post/39767/
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