Second All-Russian Conference "PR on the Internet"

On December 3, the second conference “PR on the Internet” will be held at the Corinthia Nevsky Palace Hotel in St. Petersburg. This year the event promises to gather 250-300 participants. In the field of PR on the Internet (as in almost any other Internet industry) there is an acute shortage of key information and qualified specialists. The task of the conference and training programs (seminars, master classes) is to develop this area in Russia, form normal civilized business processes, prepare and train corporate PR specialists, specialists of professional PR agencies, political consultants on the techniques and principles of conducting PR on the Internet, discuss with colleagues, important current trends, develop solutions to personal and public issues. The conference is the largest event in the industry.

Specialists such as Sergey Yurkevich (Chairman of the Board, National Projects Support Fund; Head of Internet Marketing Center under the Government of Moscow), Marina Solovyova (Operations Director Gemius, Project Manager Gemius & Romir Monitoring for Runet Research), Alexey Saminsky (Teacher IMISP), Sergey Rudnyaev (head eMarka), Dmitry Mikhalyuk (Head of Internet projects CSTI "Progress"), Evgeny Shevchenko (Director General of IMA UaMaster), Roman Romanov (PR-consultant TRC "channel Five"), Dmitry Net (Dir torus special projects CJSC "Runner"), Dmitry Satin (Head UsabilityLab), Alexei Sulimov (Head of Marketing Ltd. "LivProperti"), Andrew Beljak (PR-director of the group "Onexim" Mikhail Prokhorov), Philip Gurov (Managing partner of "Gurov and partners ”, author of the book“ Promotion of business on the Internet ”) and other well-known specialists in the field of online PR.

Such topics as the development trends of the Runet and current trends of the near future, interaction with online media, the specificity of monitoring in the network, creating and PR own project, using social networks for PR purposes, Internet advertising, SEO in the service of PR, provocative PR, scandal as a means of attracting attention, viral marketing, rumors and the formation of information
background, and others.
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A round table on information warfare will be held during the conference, during which participants (among whom will be people from abroad, as well as Russian officials) will try to develop recommendations for creating the right information background both in the RuNet segment and in the foreign one.

RASO