How not to lose an online client?

When choosing an online store, users most often pay attention to the price, the reputation of the trading platform and the range of products. According to the consulting agency 4Service Group, when choosing an online store, price is a determining factor for approximately 29% of users who buy online. Positive reviews, recommendations from other clients can be a decisive criterion for 19% of potential buyers. 15% indicate that they will choose the store that offers the largest assortment and the best choice of goods. But when choosing a product on the website, the decisive factor, as a rule, is the convenience of payment and speed of delivery. It is extremely important to adhere to those delivery times that are voiced by the operator of customer support service or are stated on the site of the store.

How will consumers behave if the stated delivery dates are not met? 63% of consumers agree to a delay in one day, 18% will wait, agreeing to any delay and saving the order on this site. However, 19% of consumers are critical (data of 4Service Group). They will not agree to a delay even in one day and refuse the order. Of great importance is also the cost of delivery and the ability to track the order.



Shipping options are more important not only when choosing an online store, but also have a significant impact on whether the purchase will ultimately be paid for. Abandoned baskets are a headache for many online stores. Statistics show that at the stage of placing an order, the payer’s loss from the conversion funnel can cost tens or even hundreds of times more than on the site’s login page. Why is this happening and how to deal with it? Let's see.
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PS If you select a payment solution for your website or mobile application, please contact our specialists to answer any questions and help you choose the solution for a specific type of business. We also have 24 × 7 support for payers, and we will take care of all issues related to the payment of the order.