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Gearbest now speaks Russian

June 6, Russia and the whole world celebrate the birthday of A.S. Pushkin. The name of the poet is one of the first associations with the Russian language, Russian speech. And this is true. According to linguists, Pushkin's vocabulary was about 22,000 words. For comparison: most often in Russian a little more than 9,000 words are used, and a highly educated adult knows about 8,000 words. The vocabulary of Ellochka-cannibals from “12 chairs” was 30 words. It’s not that the automatic translation of Chinese online shopping websites knew few words - he just fancifully combined them. To whom laughter, and to whom and a serious business problem. Which we seem to have decided. Now June 6th is also the birthday of Russian-speaking Gearbest.


Clear definition


Descriptions of Chinese goods on the websites of online stores provided topics for jokes and demotivators of trolls and creatives of all stripes. Through the efforts of online translators, many interesting things were created from the category “fish man's head”. Some buyers turned to English versions, owning other languages ​​were guided almost to the touch. Despite a bit of humor, the problem remained and was rather sad. First of all, because Russia is the largest market for Gearbest. Visitors to the store had a lot of questions about the site interface, a lot was not clear for Russian-speaking customers, and we decided to fix it and tried to make the buying process as easy as possible. In general, there is nothing accidental in the fact that it was Russian that became the first official translation of the site .

Important circumstance


Now you have access to a convenient product catalog by categories, the website interface, personal account, shopping cart, questions about the store (FAQ), and also how to make money with us. We tried to make everything as convenient as possible for the Russian-speaking audience.
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Of the useful options on the site - we have introduced accurate information about the time of sending a particular product from the warehouse, now also all tickets created through the Russian version of the site will be processed in Russian. We are sure that between us there will be less misunderstanding for eliminating the language barrier.

We remind the site structure for those who were stopped by the lack of skills in the English language and who now wants to get to know us better.


Inside each product card contains detailed information about it:


Next to the product photos in several angles there are buttons of filters that must be considered when choosing the right color, size, memory size and other important characteristics.

Pleasant addition number 1


In honor of the launch of the Russian version of the store, we have prepared a lottery for you, where for $ 1 you can become the owner of any of the 12 popular gadgets. In addition to the lottery on the page promotions you are traditionally waiting for low prices. Join now!

Pleasant addition number 2


And, of course, we could not leave such an important event without additional surprises. Until July 15, 2016, the Original Xiaomi Mi Band 2 Heart Rate Bracelet Smart Wristband bracelet will be available for order at a price of $ 33.99 with a GBMI2 coupon.

By the way, using the example of this bracelet, we explain a small feature: the Russian site displays only those products that are in stock. If you want to pre-order a new product, you need to use the English version. As soon as the new gadget goes to the warehouse, it will immediately appear in the Russian version of the store.

PS: we will be glad to receive comments, corrections, bug reports and any requests from you. Grammar Nazis are welcome.

Source: https://habr.com/ru/post/394991/


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