
Google search engine users are already accustomed to snippets - highlighted places on the search results page, where additional information is displayed on the subject of the search query. For example, when searching for a famous person by his name, a user can see a snippet, where the main information about this person is collected, and there are links to his wiki page and other details.
In the case of a movie search by title, the user can see a snippet dedicated to the film - his advertising poster, images from the film, a brief description and rating. All this data is retrieved by the search engine automatically from sites that have implemented a special data markup that is understood by Google. In the case of movies, this is a
review markup (
review markup ).
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Since the snippet is compiled automatically, any website dedicated to movies can implement such data markup and go to the search results page. This honor is usually awarded to such well-known movie sites as IMDb, Rotten Tomatoes and Metacritic. The same happened with the Watch Free Movies Online site - its rating of films and a link to a page with a film on this site were
noticed by many users
in a Google snippet .
What is interesting is the fact that the Watch Free Movies Online site is pirated, and helps users to easily watch movies in the browser, or even download them for themselves, without any payment.
It's funny that during the announcement of snippets with information about movies in 2014, developers from
Google in their blog wrote that the improvement in search results is aimed at finding new ways to guide users to legal sources of music and movies.
Interestingly, the right holders from the MPAA and others, who are
already constantly banging with Google about exclusion from the search output of the system of links to pirated sites and torrent trackers, will say.