Esquire with e-cover on sale soon
The long-awaited number of Esquire magazine, in the design of which electronic displays were first used , was finally shown to the public. The October issue, which marks the 75th anniversary of the American edition, will be available with small screens on the first and last pages of the cover. The main one will show the electric blinking sign “21st century is coming now”, and the one on the back is an animated ad for Ford.
In an interview with AP, Esquire editor-in-chief David Granger (David Granger) said that in the past couple of years he had been “looking for ways to do something that would show that the print press is a viable product.” And it seems that he did at least re-interest her: over the past 11 years that he is heading the magazine, the number of advertising pages in it has become the biggest, breaking the inflexible tendency to reduce them.
Publishers do not disclose the amount of costs and income from the action. It is only known that the circulation of rooms with E Ink-displays will be 100 thousand copies, which will be sold in a limited number of stores for $ 5.99 - $ 2 more than the usual price. The total circulation of the journal is about 725 thousand copies.
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The screen manufacturing company (with the simple name E Ink Corp.) signed an exclusive supply contract with Hearst Corp., which owns Esquire, until June. As Granger says, they are already discussing how to use them further in this and in other magazines published by Hearst (among them Cosmopolitan and SmartMoney). New implementations, however, will not appear until next year.
The prospect of logs updating their content via wireless networks seems to be still far away (the moment when they learn to install Linux in magazines is a little closer). But now we have received another confirmation that the print press will never be the same. But that is why it is still very early to write it off.
In an interview with AP, Esquire editor-in-chief David Granger (David Granger) said that in the past couple of years he had been “looking for ways to do something that would show that the print press is a viable product.” And it seems that he did at least re-interest her: over the past 11 years that he is heading the magazine, the number of advertising pages in it has become the biggest, breaking the inflexible tendency to reduce them.
Publishers do not disclose the amount of costs and income from the action. It is only known that the circulation of rooms with E Ink-displays will be 100 thousand copies, which will be sold in a limited number of stores for $ 5.99 - $ 2 more than the usual price. The total circulation of the journal is about 725 thousand copies.
')
The screen manufacturing company (with the simple name E Ink Corp.) signed an exclusive supply contract with Hearst Corp., which owns Esquire, until June. As Granger says, they are already discussing how to use them further in this and in other magazines published by Hearst (among them Cosmopolitan and SmartMoney). New implementations, however, will not appear until next year.
The prospect of logs updating their content via wireless networks seems to be still far away (the moment when they learn to install Linux in magazines is a little closer). But now we have received another confirmation that the print press will never be the same. But that is why it is still very early to write it off.
Source: https://habr.com/ru/post/39423/
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