"Supersonic" hair dryer from Dyson for $ 399

The English manufacturer of household appliances Dyson , best known for its vacuum cleaners and hand dryers, drew attention to the usual hair dryer.

“We realized that using a regular hair dryer can damage hair,” said billionaire entrepreneur and company founder James Dyson . "So I challenged the Dyson engineers to really understand the science of hair and create our version of a hair dryer, which we think will solve these problems."
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Dyson says it invested $ 71 million and spent four years researching and developing new technologies to make hair dryer quieter and less harmful to hair. As a result, the device has an engine that is eight times faster and much smaller than those used in the most popular models, reports arstechnica .

Some statistics on hair dryer development:

• 1625 km of human hair was used during the tests;
• 600 prototypes developed;
• Submitted for registration more than 100 patents;
• Only 16 out of 100 patents are on attachments;
• Involved 103 engineers.

According to the assurances of developers and marketers, unlike most hair dryers, the Dyson V9 engine with digital control in this model is located in the handle. The team of aeroacoustic engineers increased the number of blades from 11 to 13, and the rotation speed reaches 110,000 revolutions per minute. This achieves a frequency of sound that is not perceived by the human ear. Such an arrangement of the engine redistributed the weight and changed the shape of the dryer. A glass-coated bead thermistor measures temperature 20 times per second. This data is transmitted to the microprocessor, which quickly performs calculations and regulates the temperature of the double-row heating element.

High speed air flow from the amplifier under high pressure, 3 times increases the air flow. In addition to the dryer itself, there are magnetic caps. Thanks to the Heat Shield technology (the hot air passing through the nozzles is between the flows of cold air) the surface of the nozzle does not heat up even with close contact with the hair.

The cost of such a hair dryer is twice as high as the cost of hair care products, but, nevertheless, Dyson believes that the target audience for his device is not only professional hairdressers, but also ordinary consumers.


Video presentation hair dryer Dyson Supersonic

Hairdryer can be ordered online and it will be sold exclusively at the network of Sephora perfume and cosmetic stores at a price of $ 399 starting this autumn.

PS One of the commentators on Facebook suggested a simpler method for solving the age-old problem of wet hair: “Use a towel. It is even calmer and cheaper . ”

PSS If you are not satisfied with a towel, you can buy a regular hair dryer on the Internet for ~ 500 rubles, which will also make your hair dry.