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Apple expects the iPhone to change every three years



It is no secret that modern mobile phones are not designed for continuous operation or upgrade. That is, technically they could have worked for 10 and 20 years, but the surrounding people would simply consider the owner of a 10-year-old phone to be a very strange person. Updating the operating system occurs quite often, as well as the release of new models of devices. As a result, phones become morally obsolete, and after a few years they even begin to “slow down” on new versions of the OS . IPhone phones are no exception.

Apple has added a question and answer section in the “Environmental Protection” section on the official website, where it first revealed the expected lifespan of its equipment. So, the iPhone, iPad and Apple Watch have a three-year life span, Mac computers are four years old.

The indicated lifetimes are calculated on the condition that the customer buys the first Apple equipment. It can be assumed that these terms are less for “regular customers”, that is, the person will update the phone more often than once every three years.
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Of course, Apple does not “program” phones and tablets for slower work after three years and, moreover, does not use in the assembly of poor-quality components that fail after three years. These are average indicators. Surely there are people who are still happy with their six-year MacBook Pro or the second iPhone. There are those who change the phone every year. But an average of three to four years (for the first purchase).

Apple takes into account the life cycle of devices, planning the end of support for new OS versions on older devices and the release of new models to replace old ones. For example, the new iPhone SE is very similar in design and architecture to the iPhone 5S , only with updated electronics, to “pull” modern iOS 9 and all OS updates for the next three years. A little less than three years passed between the release of the iPhone 5S and the iPhone SE, so everything is done according to the mind.

In addition, the reuse of the iPhone 5S technical process made it possible to reduce the cost of the new Apple phone to $ 160-170 (16-64 GB) .



With such a clear strategy, Apple executives have the courage to publicly ridicule Windows users who have owned the technology for five or more years without buying a new computer (there are more than 600 million PCs in the world). But this may have a simple reason: five-year computers are quite satisfied with many people, so they do not feel the need to buy a new model.

Source: https://habr.com/ru/post/393115/


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