How new domains improve brand promotion companies
Currently, according to NTLD statistics, collective registration for GTLDs (generic Top-Level Domains) - common domains of the upper (first) level, exceeds 13 million. And this is a pretty impressive figure, which is just over 10% of the total .com registration, more than 50% of the total .net registration, and 30% more than the total .org registration.
Maybe for many this number will not seem so impressive, but it confirms the “non-.COM revolution” (Not-Com revolution). The term was coined by Jeff Davidoff, Donuts Marketing Director. He assumes freedom of choice of domains, not being limited only to a zone. om. The company is convinced that the problem of new domains lies in the fact that only 5-10% of users know about them.
')
From the extravagant singer Lady Gaga (bornthisway.foundation) to the popular TV presenter Oprah Winfrey (wherearetheynow.buzz) and corporate messenger Slack (slack.help) - thousands of companies have taken the new domain zones. Some use the domains as the main domain name of the project, others - especially for e-mail.
Companies annually spend billions on brand promotion. However, one of the most visible elements that often has to be used in social media is the abbreviation of the URL (Google URL Shortener) owned by another brand.
For example, as in one of the recent posts on the movie “Deadpool”:
Deadpool uses URL shortening from bit.ly to promote an external link and in theory it works. All the same, Bitly is a proven brand that inspires confidence. However, “Deadpool” misses a real opportunity to promote your own brand using a custom URL shortening - as an option, deadpool.link, dp.link or something like that.
Bitly has already begun to cover the established domain of branded short domains (Branded Short Domains), like sold.com or coffe.com. For example, ATTN.com is a rather popular news resource, it has more than 1.6 million likes of Facebook. However, if you look at ATTN on Twitter, attn.link is used here as an abbreviation of the URL.
Visiting ATTN.link it will become clear that the domain name is part of the corporate identity of the corporate solution. Bitly claims that users can increase the CTR by up to 34% by simply changing the shortened URL (for more information, see the Bitly study bitly.com/pages/resources/casestudies/increasing-engagement-the-power-of-a-branded-short -domain ?).
For corporate identity creators, a custom URL shortening is a very profitable and simple solution for preserving the integrity of a company's brand. The only thing likely to have to sacrifice one or two characters (in the same twitter or IM-programs, the URL of 60 characters will be too big). But Twitter is just considering options for expanding the number of characters in future tweets.
When choosing domain names - from common extensions like .help and .link to specialized types .movie and .style, brands should remember that they can decide for themselves what will be written to the left of the dot.
Maybe for many this number will not seem so impressive, but it confirms the “non-.COM revolution” (Not-Com revolution). The term was coined by Jeff Davidoff, Donuts Marketing Director. He assumes freedom of choice of domains, not being limited only to a zone. om. The company is convinced that the problem of new domains lies in the fact that only 5-10% of users know about them.
')
From the extravagant singer Lady Gaga (bornthisway.foundation) to the popular TV presenter Oprah Winfrey (wherearetheynow.buzz) and corporate messenger Slack (slack.help) - thousands of companies have taken the new domain zones. Some use the domains as the main domain name of the project, others - especially for e-mail.
Companies annually spend billions on brand promotion. However, one of the most visible elements that often has to be used in social media is the abbreviation of the URL (Google URL Shortener) owned by another brand.
Google URL Shortener
- is a free online service that allows you to shorten long URLs, providing the necessary security and providing click-through statistics for registered users. Today it is one of the most reliable and fast services for creating short links. The creation of which allows you to significantly save the length of messages, prevents not intentional shortening of the URL, and in addition is more readable and memorable. Also, it is possible to hide affiliate links.
For example, as in one of the recent posts on the movie “Deadpool”:
Deadpool uses URL shortening from bit.ly to promote an external link and in theory it works. All the same, Bitly is a proven brand that inspires confidence. However, “Deadpool” misses a real opportunity to promote your own brand using a custom URL shortening - as an option, deadpool.link, dp.link or something like that.
Bitly has already begun to cover the established domain of branded short domains (Branded Short Domains), like sold.com or coffe.com. For example, ATTN.com is a rather popular news resource, it has more than 1.6 million likes of Facebook. However, if you look at ATTN on Twitter, attn.link is used here as an abbreviation of the URL.
Visiting ATTN.link it will become clear that the domain name is part of the corporate identity of the corporate solution. Bitly claims that users can increase the CTR by up to 34% by simply changing the shortened URL (for more information, see the Bitly study bitly.com/pages/resources/casestudies/increasing-engagement-the-power-of-a-branded-short -domain ?).
For corporate identity creators, a custom URL shortening is a very profitable and simple solution for preserving the integrity of a company's brand. The only thing likely to have to sacrifice one or two characters (in the same twitter or IM-programs, the URL of 60 characters will be too big). But Twitter is just considering options for expanding the number of characters in future tweets.
When choosing domain names - from common extensions like .help and .link to specialized types .movie and .style, brands should remember that they can decide for themselves what will be written to the left of the dot.
Source: https://habr.com/ru/post/391869/
All Articles