Yesterday in the
official blog, Instagram reported on a new algorithm for issuing updates in the feed. Now users will see photos not by date of publication, but according to preferences.

The update will roll out gradually over several months. The display algorithm of the news feed will be identical to the New Feed on Facebook.
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Gartner vice president of consumer technology research at Gartner, Brian Blau, says that reversing in chronological order can be fine if all your friends publish exciting videos and photos. “But this is most likely not the case. You may have some friends prolific in publishing, some you would like to read less often, others all the time, ”says Blau. “They (Facebook) have a lot of good research about getting people involved.”
According to Blau, the Facebook Feed Algorithm is useful for both advertisers and users. “Understanding the available resources, user interests, the reason for buying is all these things very important for the advertising business,” Blau says about Facebook. “Without this algorithm, there would be much less control. Using the algorithm, they can fine-tune everything. ”

The news of the change in the issue in the tape is rather sharply received by users.
This is understandable - no one likes control. Suffice it to recall the story in 2014, when Facebook, without the consent of users,
conducted research , manipulating their emotional state.

Instagram, of course, and now forms the flow of information with a great eye on advertisers. But according to a number of users, the issuance of "by interest" will not allow novice artists and entrepreneurs with a small number of subscribers to appear in the tape.

You could see a few vivid comments taken from the official blog page on Instagram along the way. Translation of some will be superfluous.
By the way, on Facebook, the news feed is configured to issue the “Newest” and “Popular”. Perhaps there will be similar buttons on Instagram.

Although Instagram has not yet implemented a new algorithm, this is a matter of time. Or maybe his marketers will listen to an angry chorus of voices?