Why I do not cut banners

It seems that the banner cutter is gradually becoming the norm for many users.

I do not use banner cutter in principle.


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We will answer the question of which banners are usually cut: specific banners on a specific site, or “characteristic” banners.

I'll start with the second. Often, although not always, civilized banners appear in the title with the words banner or 468x60: occupying their rightful place on the site, not claiming to damage the entire window, blocking content until the banner is closed and so on. Those. These are the banners that are not so annoying to the user.

On the other hand, there are concrete banners on a specific site that we often visit. Here a sense of justice comes into play. If I like the site, then conscience will not allow me to deceive the owner and cut down his banners. This is how to go to the circus without a ticket.

What can I do as a site owner to show people banner ads? To make advertising such that it would not interfere with viewing the site. Finally, I will set out my view on what a civilized banner should be if, due to circumstances, text advertising does not roll.

1. Standard (generally accepted) size. Especially if the banner is exported.
2. Minimum sharp animation.
3. Calm colors. (i.e., without # 00ff00 and the like).
4. Low weight. (I try to fit in 20 kilobytes)
5. Compliance with the banner content of the site to which it leads.

From experience I can say that such banners are clicked. Moreover, the quality of visitors is quite high.