According to rumors voiced by
The Inquirer , Intel is trying to grope new ways to promote the GPU
Larrabee .

Unlike the company's claims that the chip, designed to compete with AMD and nVidia products, is intended primarily for PCs, the current insider match is Larrabee in the console. In particular, the
new generation of Xbox from Microsoft.
According to The Inquirer, for Intel such a knight's move is a good chance to “force” developers to write software under Larrabee.
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It is clear that such rumors are not yet possible to verify. But everything looks logical. So I would not be surprised if everything will be so.
via
Engadget