The rightholders have increased the number of “pirated links” that they want to remove from the issuance of the Google search engine. 100 000 DMCA requests arrive per hour - that is, there were 5 and a half million times more per year than in 2007.

Right holders have become more active compared to the past years - for example, in 2007, Google received only 177 requests to delete links to pirated content, in 2008 and even less - 62. But in 2009 their number had jumped over four thousand, and by 2012 - four hundred and forty thousand. Now every hour, Google receives
100,000 requests . Their number exceeded 19 million per week at the beginning of March 2016.
As a result, many popular pirated sites are not visible in Google output, because the search engine downgrades their ranking. Google promises that it will continue to process requests without slowing down - and faster than any other search engine. It takes no more than six hours to process each request.
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Copyright holders also work great with Youtube, closing copyright-infringing videos. So in 2016, Sony bought a license to use the video of a Russian artist, shot a clip based on this video and
blocked the original and all videos of other buyers. Representatives of the singer, the song for which the video was made, simply did not read the license agreement when buying and were sure. YouTube has not yet removed the clip from ContentID. Earlier,
Sony pursued artist Mitch Martinez, whose video she used in her video.