
Each manufacturer wants to draw on the packaging of goods status icon "Best Product", "Bestseller" or similar nonsense nonsense. Some are bought for it, not noticing that almost every product in the basket or each company is a “recognized leader” in its field. Marketing works. In America,
there are even agencies that specialize in including books of their clients in the bestseller list for several thousand dollars.
In the book market in recent years, Amazon has become a recognized leader, so that the status of "Bestseller Amazon" is equal to the status of this bestseller. But this is not the case, as Brent Underwood, one of the employees of the marketing agency Brass Check, which is also engaged in book promotion, has convincingly
proved . Last week, he published an e-book on Amazon, the content of which was one page with a photo of his leg — and nothing more. Within a couple of hours, he received the status of "Bestseller №1", with the corresponding orange icon, etc.
How do you think, how many copies did you need to sell to get this status? Three. And he bought two copies himself.
This is how the author made the book and got the status of a bestseller.
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Step 1. He was too lazy to write the text, so he just took a picture of his leg (2 seconds).

Step 2. Downloaded and formatted the book on Amazon (3 minutes)

Amazon allows you to choose for a book of more than 500 thematic categories, each of which is a list of bestsellers once an hour. The minimum book price is $ 0.99. The author indicated thematic categories “Transpersonal Psychology” and “Freemasons and Secret Societies”.

Amazon allows you to quickly draw a cover for an e-book.

Soon the book was approved, Amazon sent a confirmation. After a couple of hours, the electronic store catalog was replenished with another masterpiece. “One small step for me and a huge leap for the digital world,” Brent jokes.

Step 3. He asked three friends to buy a book (1 minute).

Thanks to a sharp jump in sales (three copies in an hour!), Brent Underwood got the status of “Bestseller No. 1” forever. He can use it all his life for his future books.


However, after the publication of
this article, Amazon deleted the book from the catalog without explaining the reasons.
Anyway, it is clear that such words as "bestseller" are completely meaningless - they are used only for marketing purposes.