Cyrillic Learn will be managed by the Russian "SUP"

From a press release today, we learned that “Six Apart, the leader in the blogging market, and the Russian online media company, Soup, have entered into a partnership agreement for the development of the LiveJournal community.” It is also stated that "the partnership will lead to an improvement in the quality of service by improving the quality of translation, localization and user support, as well as providing new opportunities for Russian-speaking LJ users."

In my opinion, some kind of water. Where are the main ingredients?