Automatic translation: treasure for copywriter

Foreword

Our product, Comindwork’s multilingual project management system, was once automatically translated into Russian via Google Translate . And that was funny and sad. Multilingual something.
And I remembered a wonderful sample of the Chinese-Russian translation, the site of the automobile company " Zhong Hua ". Sorry, the Russian translation was closed, apparently from the influx of those who want to buy a wonderful car.

Sales managers, copywriters and marketers! Especially for you…

Copywriter golden phrases

• Do not need a high price with amazing and honorable appearance
• The morning wind blows heavily, the wave moves in the mood
• Streamlined molding, the frame of the car with a motor feeling, a solid and gem-like headlight with a multi-curvature, all these excite everyone
• The length of the skeleton of the car is 4.88 meters, height - 1.45 meters, the capacity of the luggage box - 550 liters., Golden sizes, it is quite suitable for the personal needs of the Chinese. The car is luxurious and natural, more solid, shows unlimited honor and respect.
• The driving force is unusual, of course, the pathos boils constantly .
• you will take everything in hands, naturalness and fun will be described in detail. ( note: especially enchanting )
• The frame of the car is solid, the system of optimized chassis and dynamic rotation, the front and rear multi-rail independent suspension system, at the same time there is stability and convenience, the machine sustained as you, leisurely meets everything, will help you to go to victory with an uncompromising step.
• A two-way adjustable front seat with a human attitude, a full-range electric air conditioner, a CD with eight discs, a loudspeaker with eight channels, a wide soul as you always consider respect for human nature, the place of unusual comfort naturally rose.
• Quiet, like an empty canyon: a low decibel naturally has a high degree ( approx: damn, this is Basho! )
• The sales center of the “Zhong Hua” car ... provides full services before, in the middle and after the sale , carefully look after the customers and allow them to be calm behind their rear and not worrying to drive a car.
• And the strongest blow to the slogans: Avant-garde in the field of staminess

')
The original site is available now only in Wayback Machine.

findings

• Automatic translation of interfaces is tryndets. He only confuses and gives extra hope.
• To get inspiration when creating texts and slogans, translate your website into Chinese automatically and then back.

PS: I know that for many accordions. But what a thrill! “Comindwork, avant-garde in the area of ​​cost ™” :)