Sales of phablets increased in Russia
If in 2014 Euroset sold 4.8 million smartphones with a diagonal over 5 inches, in 2015 this figure was 7.5 million. At the same time, users began to buy fewer tablets - 6.1 million in 2015 against 9.4 million in 2014. Among the factors sellers call a crisis: people have become more interested in devices “two in one”.
In 2012, the 4.7-inch screen of the smartphone HTC One X was called “big”. Now a quick search on the Svyaznoy website showed that the number of smartphones from HTC, LG, Samsung, Lenovo, Sony and Moto with LTE and Android support is not younger than 5.0 and with a screen diagonal from 4 to 5 inches - 34 pieces, and with a diagonal of 5 up to 6 inches - 71.
Apple, following the huge number of phablets on the market, launched the iPhone 6 Plus and 6S Plus with a 5.5-inch screen, Samsung has been launching Galaxy and other lines with a screen diagonal of 5 inches for several years. Lenovo went further and IFA in Berlin introduced phables of the Phab line with a screen diagonal of 6.8 and 6.95 inches - for use more often as tablets than phones.
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In 2014, Svyaznoy sold 3.6 million phablets and 9 million tablets, and in 2015 these figures were 7.5 and 6.2 million, respectively. At the same time, sales of smartphones with large screens increased despite the decrease in the smartphone market itself in 2015 by 8.4% compared with 2014. Phablets last year accounted for 30% of sales.
A representative of MegaFon tells Vedomosti that the number of phablets sold in 2015 is twice that of tablets. 27.5% of smartphones sold by MegaFon in 2015 had a diagonal of more than 5 inches. Maria Zaikina adds that if the average smartphone check in 2015 grew by 11%, then the average price of phablets almost did not change over the year and amounted to about 12,800 rubles.
In 2012, the 4.7-inch screen of the smartphone HTC One X was called “big”. Now a quick search on the Svyaznoy website showed that the number of smartphones from HTC, LG, Samsung, Lenovo, Sony and Moto with LTE and Android support is not younger than 5.0 and with a screen diagonal from 4 to 5 inches - 34 pieces, and with a diagonal of 5 up to 6 inches - 71.
Apple, following the huge number of phablets on the market, launched the iPhone 6 Plus and 6S Plus with a 5.5-inch screen, Samsung has been launching Galaxy and other lines with a screen diagonal of 5 inches for several years. Lenovo went further and IFA in Berlin introduced phables of the Phab line with a screen diagonal of 6.8 and 6.95 inches - for use more often as tablets than phones.
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In 2014, Svyaznoy sold 3.6 million phablets and 9 million tablets, and in 2015 these figures were 7.5 and 6.2 million, respectively. At the same time, sales of smartphones with large screens increased despite the decrease in the smartphone market itself in 2015 by 8.4% compared with 2014. Phablets last year accounted for 30% of sales.
A representative of MegaFon tells Vedomosti that the number of phablets sold in 2015 is twice that of tablets. 27.5% of smartphones sold by MegaFon in 2015 had a diagonal of more than 5 inches. Maria Zaikina adds that if the average smartphone check in 2015 grew by 11%, then the average price of phablets almost did not change over the year and amounted to about 12,800 rubles.
Source: https://habr.com/ru/post/390905/
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