A startup puts money on the fact that your marriage falls apart

"4 weddings and one funeral"

Startup SwanLuv offers the newlyweds in the US an unusual service: the company pays for the wedding (up to $ 10,000), and the money will have to be returned only in case of divorce. But in this case, you will have to pay interest as well. In general, the system resembles betting rates, in which a startup wins if the couple divorced.

Startup SwanLuv (the name hints at a common opinion about the monogamy of swans ) tries to convince visitors to the site that it does not engage in cynical profit on someone else's grief. According to their explanations, all the money paid goes to pay for the weddings of the following happy couples. The company even offers free family counseling. Profit is planned to receive exclusively from advertising on the project.
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True, purely statistically, this proposal is almost win-win - in the US, about 53% of marriages end in divorce, that is, the company can count on returning half of its investments with interest. Not a bad indicator even for banks issuing loans.


Number of marriages and divorces in the USA

But, for natural reasons, the optimism of brides and grooms (not to mention the love of freebies) does not allow them to believe in statistics. Start-up co-founder Scott Avi [Scott Avy] told CNBC that the number of pre-registrations (and the site starts tomorrow) so exceeded all expectations of the company that they had to update the server.

The desire to save some money and risk the possibility of future payments is not surprising: in the United States it is customary to celebrate weddings in a big way, and in 2014, according to a study by The Knot, the average cost of a wedding was $ 31,213. Weddings make Americans get into the next loan.

The irony is that according to a study by economists at Emory University, the organizers of more expensive weddings and divorce more often: the probability of a divorce for couples who have spent more than $ 20,000 for the wedding is 3.5 times higher than for couples who manage $ 10,000.


Divorce rate , depending on the number of years lived together

Whether Scott Avi didn’t specify the contract with the company for the whole life, or is limited to a certain duration, he promised that after the site was opened all conditions would be available in the form of a public offer.

Marsh of Mendelssohn, please.