Women better than men collect money through crowdfunding

Studies from the Haas School of Business (Berkeley, California) show that in the modern world, women have to make a lot of effort to keep up with their male colleagues when it comes to career and income, but they succeed more in crowdfunding, reports phys .org .

Andrea Gorbatay, associate professor of management at the Haas School of Business and Laura Nelson of the Kellogg School of Management, prepared a report entitled “The Narrative Advantage: Gender and Crowdfunding” that attracts more crowdfunding investors.

Scientists argue that differences in the male and female language manner may partly explain this phenomenon. They analyzed almost 9,000 different fundraising campaigns on crowdfunding platforms.
')
“An empirical mystery: in crowdfunding, women are more successful than men, and this contradicts the results of research based on statistics of fundraising outside the Internet. We believe this is partly due to linguistic differences between men and women - the link between linguistic choices at the micro level and results at the macro level. Crowdfunding will be able to reduce gender inequality in the future if we identify the features of the female communication style, ”the researchers say. Thus, the Internet can weaken gender interactionism, since in virtual reality the attitude towards a physical person does not depend on gender.