Death to flash. All ads on Google networks will only be HTML5.

Google drove another nail into the coffin of the Flash technology. She announced a complete rejection of the flash and a 100% transition to HTML5 in the AdWords and DoubleClick advertising networks.

From June 30, 2016, Flash advertising banners cannot be uploaded to AdWords and DoubleClick Digital Marketing.

From January 2, 2017, the use of the Flash format will completely cease. All advertisers need to have time to convert the remaining advertising in HTML5 before the specified date.

For several years, Google has systematically led its partners to such a finale and unequivocally pointed to the inevitable transition to HTML5. A year ago, she released the HTML5 flash banner converter and started automatically converting them.
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On YouTube, too, HTML5 has become the default format instead of Flash. In 2015, only 6% of all videos on the Internet were viewed through the Flash Player, although a year earlier there were 21%.

It seems that flash does not last long. Even Adobe itself is tired of supporting it. In November last year, she published a landmark press release in which she advised designers and developers to switch from Flash to open standards and HTML5. The company also renamed the Flash Professional CC animation program to Animate CC.

Flash has been slowly dying for about ten years, partly due to the proliferation of smartphones, with which it is not very friendly. Although earlier it was practically the only technology for creating web games and animations, but over time, the flaws of Flash began to appear more clearly: excessive battery consumption and system braking, constant problems with vulnerabilities. Flash has become a major security hole in browsers and is constantly used to hack personal computers and distribute malware. Adobe spent a lot of resources quickly closing these vulnerabilities.

The most vulnerable programs and operating systems in 2015

Source: CVE Details

So, advertising remained the last bastion for which Flash was held. Now he has fallen. You can say goodbye to flash.

Abandoning his own brainchild, Adobe promises to keep Flash support and quickly fix new bugs that will be found in the future.