Antimonopolschiki decided to play in the "association"

The Russian Federal Anti-Monopoly Service is shifting the decision of a rather delicate question to Russians: is there any signs of unfair competition in the above commercial? To this end, the site of the FAS posted a popular vote .

In the video from "Euroset" advertised another "flagship" among smartphones from the Korean company Samsung. In the text, which reads the Russian actress Oksana Akinshina, the words of comparison of this device with a kind of “fruit company glitch” are heard - naturally, in favor of the Samsung phone. The video appeared in the spring of last year .
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If, as a result, antimonopolschiki come to the conclusion that the “fruit company” is consistently associated with Apple, then this video will be found to violate the Advertising Law .

Euroset specializes in scandalous advertising. Using similar motives, last year the company made another video advertising Samsung products, where actor Maxim Vitorgan, in the role of a demanding customer, shows the audience a bitten apple, and then throws it out to pick up a new Korean phone.



Many will also recall Euroset's scandalous advertising technologies using hints of obscene words: “Euroset - the prices are just about ...”, “Not ... for yourself, everything is for people!”. These slogans promoted communication shops in the 2000s - back at the time when the head of the company was Yevgeny Chichvarkin , now living in London.