MySpace has overtaken Yahoo in the number of banner ads
The social network MySpace is now the largest advertising platform on the Internet. A few days ago, it overtook the permanent leader of the past years, the portal Yahoo, in the number of banner-shows on the American market.
According to comScore, all sites of the Fox Interactive group (including MySpace, the absolute leader among them in attendance) provided 56.8 billion banner posters in June, while the group of Yahoo sites only 53.1 billion. This happened for the first time in history, and The reason for this is the fall in Yahoo's attendance at the beginning of summer by as much as 12% compared with May.
Despite the attendance leadership, the MySpace site cannot come close to providing the advertising revenue that Yahoo has. Advertising there is sold much cheaper, and analysts call it the global problem of social media. In terms of advertising budgets, MySpace is inferior not only to Yahoo, but even to AOL and MSN.
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True, the company Yahoo does not agree to admit defeat (before they just as well disputed that Google bypassed them in the search advertising market). They again disagree with the research methodology. Moreover, Yahoo executives said they were already “solving this problem” with comScore specialists (it’s not reported in what way).
According to comScore, all sites of the Fox Interactive group (including MySpace, the absolute leader among them in attendance) provided 56.8 billion banner posters in June, while the group of Yahoo sites only 53.1 billion. This happened for the first time in history, and The reason for this is the fall in Yahoo's attendance at the beginning of summer by as much as 12% compared with May.
Despite the attendance leadership, the MySpace site cannot come close to providing the advertising revenue that Yahoo has. Advertising there is sold much cheaper, and analysts call it the global problem of social media. In terms of advertising budgets, MySpace is inferior not only to Yahoo, but even to AOL and MSN.
')
True, the company Yahoo does not agree to admit defeat (before they just as well disputed that Google bypassed them in the search advertising market). They again disagree with the research methodology. Moreover, Yahoo executives said they were already “solving this problem” with comScore specialists (it’s not reported in what way).
Source: https://habr.com/ru/post/38679/
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