The user publishes the photo, other users are responsible for what this place is and where it is located. "Pskov Kreml", "Burning Man Festival", "a village in Montenegro". At the same time, entertainment is a la “think up a funny signature” and, more importantly, a service for people who were inspired by photography and wanted to go there.
Ratings, the title of "best local historian."
Related services - everything related to tourism, contextual advertising. Someone publishes a photo of a wonderful starry sky, someone replies that this is the sky above New Zealand, and immediately an advertisement of a ticket seller in those regions appears.