Chao, Microsoft

Last week , a new acquisition of Microsoft was announced , which would give away $ 486 million for Greenfield Online’s assets. The latter owns the very popular in Europe site Ciao (read “Chao”), which helps its multi-million audience to choose the right purchase for every taste, publishing reviews, ratings and price comparisons for various products. In the future, the portal services should enter under the wing of the Live Search system, strengthening its position in the European market.

According to sources, Microsoft intends to resell the main business of Greenfield Online - marketing research service. This information is supported by the fact that a week earlier the American company Quadrangle spoke about the desire to buy Greenfield. Their proposed amount was $ 426 million.