Ways to work with the user
In this topic, I want to speculate on what are the ways to work to increase user activity and loyalty. More than confident that the most interesting will be in the comments.
So, for starters, I want to set goals: what is it for? ..
1. For user activity. In order for something (forum, news, blogs, and so on) to write and comment. And also to improve the quality of "something". "
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2. When activating a user on a resource, his attachment to the resource and, consequently, his loyalty will naturally increase.
The following features are now known that affect user activity :
1. From the activity of the user - increases its capabilities.
2. from the activity of the user - improves the opinion of others.
Examples from practice :
We will not go far, take the same Habr. There is karma and habrasila.
An example of the online game combats.ru. There are various levels. The higher the level, the stronger and more interesting you are to play.
Example of forums: the more messages you have, the more credibility you have.
Having tried to delve into this topic, unfortunately, I did not find anything worthwhile. All that is on this topic goes exclusively to psychology. This is understandable.
Everything goes to the topic of "motivation". Well, then it is worth remembering about the needs:
The pyramid of needs is a hierarchical system of human needs, compiled by the American psychologist A. Maslow. A person, while satisfying his needs, moves as if on a ladder, moving from a low level to a higher level.
1. (Lower) Physiological needs: hunger, thirst, sexual desire, etc.
2. The need for security: a sense of confidence, deliverance from fear and failure.
3. The need for accessories and love.
4. The need for respect: success, approval, recognition.
5. Cognitive needs: to know, be able to explore.
6. Aesthetic needs: harmony, order, beauty.
7. (Highest) The need for self-actualization: the realization of their goals, abilities, self-development.
Apparently the needs with which we have to work start from the 4th point and below.
Have any motivational systems been invented to increase the activity and loyalty of users on the Internet, except those that I have already voiced? Perhaps our “collective mind” will come up with some new ideas?
So, for starters, I want to set goals: what is it for? ..
1. For user activity. In order for something (forum, news, blogs, and so on) to write and comment. And also to improve the quality of "something". "
')
2. When activating a user on a resource, his attachment to the resource and, consequently, his loyalty will naturally increase.
The following features are now known that affect user activity :
1. From the activity of the user - increases its capabilities.
2. from the activity of the user - improves the opinion of others.
Examples from practice :
We will not go far, take the same Habr. There is karma and habrasila.
An example of the online game combats.ru. There are various levels. The higher the level, the stronger and more interesting you are to play.
Example of forums: the more messages you have, the more credibility you have.
Having tried to delve into this topic, unfortunately, I did not find anything worthwhile. All that is on this topic goes exclusively to psychology. This is understandable.
Everything goes to the topic of "motivation". Well, then it is worth remembering about the needs:
The pyramid of needs is a hierarchical system of human needs, compiled by the American psychologist A. Maslow. A person, while satisfying his needs, moves as if on a ladder, moving from a low level to a higher level.
1. (Lower) Physiological needs: hunger, thirst, sexual desire, etc.
2. The need for security: a sense of confidence, deliverance from fear and failure.
3. The need for accessories and love.
4. The need for respect: success, approval, recognition.
5. Cognitive needs: to know, be able to explore.
6. Aesthetic needs: harmony, order, beauty.
7. (Highest) The need for self-actualization: the realization of their goals, abilities, self-development.
Apparently the needs with which we have to work start from the 4th point and below.
Have any motivational systems been invented to increase the activity and loyalty of users on the Internet, except those that I have already voiced? Perhaps our “collective mind” will come up with some new ideas?
Source: https://habr.com/ru/post/38519/
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