Do we need a choice?
I'll start with a little metaphor ...
Imagine that an absolutely typical buyer went to Euroset to buy a phone. He beckons a typical seller and makes a mess of what the phone would like to be within such and such a sum.
Familiar picture? The seller begins to fuss, he offers one model and looks at the visitor trying to guess his desires, offers another and again inquiringly looks into his mouth. Offers more expensive, cheaper, more interesting, simpler, rubber, image…. And at the same time he constantly looks at the buyer, expecting that he will finally say that this is exactly what he wanted.
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What's happening? There is a conflict of desires. The seller wants the buyer to express his desire to him, and the buyer, go to the store, waiting for what they say, show and make it clear that he needs this particular model.
Hence the conclusion: Most people need a choice only as a given, it is enough for them only to realize that it is.
The buyer wants (as a rule, not realizing) that the specialist decides for himself what he needs, and if he isn’t given what he wants, he will turn to another seller or go to another store
And now about the design.
Most designers either simply overload the site with unnecessary information or incorrectly place accents (For example, the omnipresent link “About Us” has a place to be brightly beaten only on the business card site, and on services it is better to put it in the basement).
You take a look at google design. It does not overload our brain with unnecessary information, it clearly gives us to understand why we came here - to find the necessary information. But if you belong to the type of people who understand why they need a choice, then you can use a wide range of functionality extensions (igoogle, I mean).
UPD:
I see many did not understand what the post is about.
Post about site users, which interface developers overload with unnecessary information.
For example, you can take some site gallery of pictures. Instead of seeing a selection of pictures, headings, and a custom filter for easy viewing, I see a hundred blocks of ratings, best comments, polls, links about the company, and a description of these ratings. As a result, instead of just seeing interesting pictures of me (and what for I still came there?), I see the same pictures, but from different links. That is, they give me the choice to look at a bunch of links in which there is nothing appropriate to the expectations (no pictures).
Imagine that an absolutely typical buyer went to Euroset to buy a phone. He beckons a typical seller and makes a mess of what the phone would like to be within such and such a sum.
Familiar picture? The seller begins to fuss, he offers one model and looks at the visitor trying to guess his desires, offers another and again inquiringly looks into his mouth. Offers more expensive, cheaper, more interesting, simpler, rubber, image…. And at the same time he constantly looks at the buyer, expecting that he will finally say that this is exactly what he wanted.
')
What's happening? There is a conflict of desires. The seller wants the buyer to express his desire to him, and the buyer, go to the store, waiting for what they say, show and make it clear that he needs this particular model.
Hence the conclusion: Most people need a choice only as a given, it is enough for them only to realize that it is.
The buyer wants (as a rule, not realizing) that the specialist decides for himself what he needs, and if he isn’t given what he wants, he will turn to another seller or go to another store
And now about the design.
Most designers either simply overload the site with unnecessary information or incorrectly place accents (For example, the omnipresent link “About Us” has a place to be brightly beaten only on the business card site, and on services it is better to put it in the basement).
You take a look at google design. It does not overload our brain with unnecessary information, it clearly gives us to understand why we came here - to find the necessary information. But if you belong to the type of people who understand why they need a choice, then you can use a wide range of functionality extensions (igoogle, I mean).
UPD:
I see many did not understand what the post is about.
Post about site users, which interface developers overload with unnecessary information.
For example, you can take some site gallery of pictures. Instead of seeing a selection of pictures, headings, and a custom filter for easy viewing, I see a hundred blocks of ratings, best comments, polls, links about the company, and a description of these ratings. As a result, instead of just seeing interesting pictures of me (and what for I still came there?), I see the same pictures, but from different links. That is, they give me the choice to look at a bunch of links in which there is nothing appropriate to the expectations (no pictures).
Source: https://habr.com/ru/post/38492/
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