The Internet portal Mail.ru, it turns out, has invested $ 18 million in one of the most profitable services of the Runet - the Mamba dating service,
Kommersant reports . Owners of Finam acquired a 30% stake in the service. It also became known that the CEO of Mail.ru, Dmitry Grishin, is on the board of directors of Mamba.
The most interesting thing is that the deal happened about a year ago, but it was kept in the strictest confidence. The reason is that many Mamba partners (about 35% of partners, including Rambler) are direct competitors of Mail.ru. If they found out about the deal, they could refuse to cooperate, which would have a negative impact on the business. Now the term "information moratorium" is out. The potential loss of partners is more than offset by traffic from Mail.ru, so the fact of the transaction was officially confirmed by both representatives of Mail.ru and Mamba’s president Nikita Sherman.
According to TNS Media Research, in July of this year, the daily audience of the Mamba system was 839 thousand unique users. The company's revenue in the I floor. 2008 amounted to 222 million rubles.