Podcast. Open doors
We have repeatedly written that the era of relations is coming. Actually, the relationship is always appreciated. And it looks like an obsession to say that such and such an era has come.
However, we are investing a bit of our own in the concept of the era of relations. After all, what is the era of information? Whoever has it is the ruler of the world. Such a rule was valid when the databases appeared, but there was no broadband Internet. "You do not possess information, then you are nobody."
From a purely practical point of view, the idea of ​​information has been widely implemented in the ideas of marketing. On the screen, in the newspapers, on the radio there is as much information as is needed to sell a particular product. If facts are distorted, and opinions are manipulated, then this is just a form of presenting information. After all, the power is corrupted.
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Now the situation is changing. Everyone can sell everything under the name "anything". In the literal sense. The level of development of information and technology is such that anyone with money can buy a candle factory.
Just the fact that to surprise someone has become much harder than before. And now, speaking of the era of relationships, I mean that when buying, the customer knows that the seller sells it the way he likes. The seller’s organization is built in such a way that the customer likes it. It's not like “like”, close.
This is meant by the era of relationships. And various manipulations, which are more and more like deep hypnosis, produce the exact opposite impression. Of course, those who understand their personal values.
When we talk about reviews, say, about trainings, then ... In the era of information, this is text. “Yes, everything was fine. Everything was even wonderful. ”In the era of relationships, this is information, plus emotions. Therefore, we decided to start a podcast feed. And now, in order to make it clear what it is ...
“The essence of PodCasting is as follows: an XML RSS file is automatically generated (RSS feed or stream), which contains information about the distributed files (MP3 records, for example) and the links to the posts themselves. Further, users can subscribe to an arbitrary number of RSS feeds, and the computer will occasionally access them and upload new content - without the direct participation of the computer owner. When you connect the player to a computer, you can “fill in” all new arrivals to the player and enjoy. "(Http://net.compulenta.ru/185007/)
The technology has several advantages. As already mentioned, you get what you subscribed to, and in order to unsubscribe, the consent of the information provider is not required. Has it happened to you that by subscribing to the newsletter, you can not unsubscribe from it, tired of the annoying ads? In addition, podcasts can be not only sound, but video podcasts.
In order to listen to podcasts, it is enough to subscribe to them using a special program. It can be Juice (http://juicereceiver.sourceforge.net/index.php), Microsoft Outlook, Firefox and many others.
In Russia, podcasts just appear. Some large companies have their own podcast feeds, for example, NTV (http://www.ntv.ru/exp/itunes.jsp), VimpelCom (http://beeline.rpod.ru/), and others.
As already mentioned, the Abital International Coaching School was the first company in the field of education and training services, which began to broadcast in voice. You can listen to our episodes on the Internet page abital.ru/podcast or subscribe, as stated above, to the address abital.ru/podcast/rss.xml .
However, we are investing a bit of our own in the concept of the era of relations. After all, what is the era of information? Whoever has it is the ruler of the world. Such a rule was valid when the databases appeared, but there was no broadband Internet. "You do not possess information, then you are nobody."
From a purely practical point of view, the idea of ​​information has been widely implemented in the ideas of marketing. On the screen, in the newspapers, on the radio there is as much information as is needed to sell a particular product. If facts are distorted, and opinions are manipulated, then this is just a form of presenting information. After all, the power is corrupted.
')
Now the situation is changing. Everyone can sell everything under the name "anything". In the literal sense. The level of development of information and technology is such that anyone with money can buy a candle factory.
Just the fact that to surprise someone has become much harder than before. And now, speaking of the era of relationships, I mean that when buying, the customer knows that the seller sells it the way he likes. The seller’s organization is built in such a way that the customer likes it. It's not like “like”, close.
This is meant by the era of relationships. And various manipulations, which are more and more like deep hypnosis, produce the exact opposite impression. Of course, those who understand their personal values.
When we talk about reviews, say, about trainings, then ... In the era of information, this is text. “Yes, everything was fine. Everything was even wonderful. ”In the era of relationships, this is information, plus emotions. Therefore, we decided to start a podcast feed. And now, in order to make it clear what it is ...
“The essence of PodCasting is as follows: an XML RSS file is automatically generated (RSS feed or stream), which contains information about the distributed files (MP3 records, for example) and the links to the posts themselves. Further, users can subscribe to an arbitrary number of RSS feeds, and the computer will occasionally access them and upload new content - without the direct participation of the computer owner. When you connect the player to a computer, you can “fill in” all new arrivals to the player and enjoy. "(Http://net.compulenta.ru/185007/)
The technology has several advantages. As already mentioned, you get what you subscribed to, and in order to unsubscribe, the consent of the information provider is not required. Has it happened to you that by subscribing to the newsletter, you can not unsubscribe from it, tired of the annoying ads? In addition, podcasts can be not only sound, but video podcasts.
In order to listen to podcasts, it is enough to subscribe to them using a special program. It can be Juice (http://juicereceiver.sourceforge.net/index.php), Microsoft Outlook, Firefox and many others.
In Russia, podcasts just appear. Some large companies have their own podcast feeds, for example, NTV (http://www.ntv.ru/exp/itunes.jsp), VimpelCom (http://beeline.rpod.ru/), and others.
As already mentioned, the Abital International Coaching School was the first company in the field of education and training services, which began to broadcast in voice. You can listen to our episodes on the Internet page abital.ru/podcast or subscribe, as stated above, to the address abital.ru/podcast/rss.xml .
Source: https://habr.com/ru/post/3836/
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