SMO vs SEO with insufficient resources
Immediately I will outline the conditions in which such a choice is made: there may not be enough people and time to do a good job of both. Appropriately, you have to make a choice.
This is not an abstract argument, but a real problem that required an adequate and reasonable solution.
We introduce definitions in which we will further argue (in order to avoid unnecessary disputes due to misunderstanding)
SEO - the process of adjusting HTML-code, text content, site structure, monitoring external factors to meet the requirements of the search engine algorithm, in order to raise the position of the site in search results in search engines for specific user requests.
SMO - a set of measures aimed at attracting visitors to the site from social networks.
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These are definitions from Wikipedia, not a standard, but quite acceptable.
In the definition of SMO, I would like to make some changes.
SMO - a set of measures aimed at attracting visitors to the site from social networks, the formation of a permanent audience and the use of social effect in the life of the site.
I will use this definition below.
1. SMO has a more unpredictable effect.
No one can predict the reaction of people to publication on some acute topic. It is a fact. Just some are mistaken once out of 100, and others once out of 10.
2.SEO requires constant support.
There is no need to explain anything. Search algorithms change, new sites come ...
SEO is a continuous process, so if it is given to outsourcing, then this is an additional dependence in the business process.
3.SMO and SEO require specialists of completely different qualifications.
SMO needs people who can write well, but take into account the effect of the community.
Not every IT-manager (who often left the programmer) can organize and accept the work of such a specialist.
These are the main points. Everyone can make their decision, but my opinion is obviously on the SMO side as
Summary: When a project carries some Idea (really worthy), SMO is preferable. People are the best guides of ideas, much better than links.
Well, the cases of SEO preference are known to you and yourself :-)
UPD2:
The immediate lack of resources was the fact that there is a blog called Yauvolen (it looks crooked, I haven't reached my hands just yet) and there is me. SEO knowledge does not shine. Here there is a lack of resources.
To solve this problem, I decided to focus on the readers, and SEO is already engaged along the way.
It was made LJ-community in which I answered (along with a partner) to all the comments. This stimulated user loyalty (along with content).
The result: a week of growth, more or less pleasant attendance, the community began to create content itself and show signs of life. There is a start using first SMO
Plans: hire a copywriter, SEO and designer to bring all aspects to the end.
If someone wants, call.
Best regards, Denis Gusev
UPD: Write your comments in the comments, so I added to the article
This is not an abstract argument, but a real problem that required an adequate and reasonable solution.
We introduce definitions in which we will further argue (in order to avoid unnecessary disputes due to misunderstanding)
SEO - the process of adjusting HTML-code, text content, site structure, monitoring external factors to meet the requirements of the search engine algorithm, in order to raise the position of the site in search results in search engines for specific user requests.
SMO - a set of measures aimed at attracting visitors to the site from social networks.
')
These are definitions from Wikipedia, not a standard, but quite acceptable.
In the definition of SMO, I would like to make some changes.
SMO - a set of measures aimed at attracting visitors to the site from social networks, the formation of a permanent audience and the use of social effect in the life of the site.
I will use this definition below.
1. SMO has a more unpredictable effect.
No one can predict the reaction of people to publication on some acute topic. It is a fact. Just some are mistaken once out of 100, and others once out of 10.
2.SEO requires constant support.
There is no need to explain anything. Search algorithms change, new sites come ...
SEO is a continuous process, so if it is given to outsourcing, then this is an additional dependence in the business process.
3.SMO and SEO require specialists of completely different qualifications.
SMO needs people who can write well, but take into account the effect of the community.
Not every IT-manager (who often left the programmer) can organize and accept the work of such a specialist.
These are the main points. Everyone can make their decision, but my opinion is obviously on the SMO side as
Summary: When a project carries some Idea (really worthy), SMO is preferable. People are the best guides of ideas, much better than links.
Well, the cases of SEO preference are known to you and yourself :-)
UPD2:
The immediate lack of resources was the fact that there is a blog called Yauvolen (it looks crooked, I haven't reached my hands just yet) and there is me. SEO knowledge does not shine. Here there is a lack of resources.
To solve this problem, I decided to focus on the readers, and SEO is already engaged along the way.
It was made LJ-community in which I answered (along with a partner) to all the comments. This stimulated user loyalty (along with content).
The result: a week of growth, more or less pleasant attendance, the community began to create content itself and show signs of life. There is a start using first SMO
Plans: hire a copywriter, SEO and designer to bring all aspects to the end.
If someone wants, call.
Best regards, Denis Gusev
UPD: Write your comments in the comments, so I added to the article
Source: https://habr.com/ru/post/38250/
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