And I'm talking about Yandex
Tyoma wrote in his LJ about the new Yandex logo .
This post clearly demonstrates the percentage of uneducated and even stupid people who read and comment on his journal. This percentage is great, because almost all commentators speak negatively about the logo. This is a sample of how people get used to things around them. They see an unusual logo, and they do not like it. :) I smile because it looks like a classic case.
')
You can draw global parallels. The whole mess that surrounds us, does not cause anyone surprise. People do not notice things that necessarily require rethinking. They visit cafes and shops with disgusting interiors and signs, read horribly designed ads in newspapers, hang out simply monstrous in quality and content of TV advertising. All this is the norm of modern life. And now look into the past. It is enough to get acquainted with the history of art and music in order to understand a simple pattern: tendencies dictate individual personalities; the crowd, on the contrary, cautiously and even negatively perceives any innovations. The crowd is aware of all the fact. Recall how modernists were criticized in their time, how bebop and modal jazz were criticized. Over time, everything fell into place, and the genius of Kandinsky and Picasso, Parker and Coltrane is not negotiable. Do not forget that every passing day is a story. History is decided here and now, and our present is the future past. It will take 10 years, and we will be wriggled by what surrounds us today. If someone does not believe, then I suggest to find somewhere a newspaper or magazine a decade ago.
The Yandex logo has evolved. This is a great logo. It has long been time to change the old one.
This post clearly demonstrates the percentage of uneducated and even stupid people who read and comment on his journal. This percentage is great, because almost all commentators speak negatively about the logo. This is a sample of how people get used to things around them. They see an unusual logo, and they do not like it. :) I smile because it looks like a classic case.
')
You can draw global parallels. The whole mess that surrounds us, does not cause anyone surprise. People do not notice things that necessarily require rethinking. They visit cafes and shops with disgusting interiors and signs, read horribly designed ads in newspapers, hang out simply monstrous in quality and content of TV advertising. All this is the norm of modern life. And now look into the past. It is enough to get acquainted with the history of art and music in order to understand a simple pattern: tendencies dictate individual personalities; the crowd, on the contrary, cautiously and even negatively perceives any innovations. The crowd is aware of all the fact. Recall how modernists were criticized in their time, how bebop and modal jazz were criticized. Over time, everything fell into place, and the genius of Kandinsky and Picasso, Parker and Coltrane is not negotiable. Do not forget that every passing day is a story. History is decided here and now, and our present is the future past. It will take 10 years, and we will be wriggled by what surrounds us today. If someone does not believe, then I suggest to find somewhere a newspaper or magazine a decade ago.
The Yandex logo has evolved. This is a great logo. It has long been time to change the old one.
Source: https://habr.com/ru/post/38062/
All Articles