Yandex.Direct has stopped counting invisible impressions

Now, the Yandex Advertising Network takes into account only those blocks of contextual ads that were seen by visitors to the thematic sites. This will allow both partners and advertisers to show more objective statistics that take into account only the ad impressions that have occurred and give partners the opportunity to assess how often visitors search the pages of their website before the placement of the ad unit.

As a result, the number of impressions shown can drop dramatically, especially for sites that place Yandex.Direct ads at the bottom of the page or in a part of the page that is not available on the monitor screen without scrolling, and the number of counted clicks will not change. As statistics accumulates in the interface for partners, information about the number of users who have not seen the Yandex.Direct advertisement will start to be displayed. This innovation will help site owners to find the most effective ad placements.

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