Google Analytics: View Purpose Information
The article “Google Analytics: Creating a Goal” briefly reviewed the following points:
In today's article, I want to talk about the statistics provided by Google Analytics , based on the created goal for the article " Google Analytics: Learn more about your traffic"
To view statistics on goals, you must, after logging in with your Google Analytics account, select the “Goals” item in the menu on the left.
For the goal I am considering, the overall statistics are presented in the form of two graphs: Goal effectiveness and Overall goal usefulness .
')
In order to see by day how many transitions there are, it is necessary to select the item “Total transitions” in the menu.
The data will be presented in the following form:
As you understand - this is part of the schedule for the month.
The conversion rate is presented in the same graph. To view it, also in the left menu you need to select the item "Conversion Rate".
The next menu item is “Target checking”. Since I have created only 2 goals, the information about them is shown as a percentage, as shown in the figure below.
The next menu item is “Going back to the goal”.
Here is information about the user's route, by which he reached the goal.
That is, for example, the first line: /? P = 50 >> /? Paged = 2 >> /? P = 45 >> /? P = 44 , says that the user began browsing from the article "Insight for Search: new service from Google " , then moved to the second page of the blog, then to view the article " Selection of keywords before publishing a new post " and finally made the transition to the goal of " Google Analytics: Learn more about your traffic . "
The next menu item provides information about the usefulness of the goal.
What is the utility goal, you can read in the help center Google. . If you are too lazy to follow the link, I will provide a description from the help center:
The penultimate item in the menu is “Interrupted sequence of the transition to the target.” Here is information about not completed transitions. In this case, every day is 0.00%, since the goal is not quite right. No clear steps were taken that lead to the goal. This article is for informational purposes only.
If you set goals on the site correctly, then you need to assign steps. For example, it might look like this:
If you create a goal in this way, then, in a situation if the user interrupts registration at the second step (Acceptance of agreement conditions), information on the unfinished transition will appear in the “Interrupted transition to target” section.
Well, the last menu item for viewing statistics on the created targets is “Visualization of sequences”.
Again, the situation, as in the previous paragraph, with interrupted transition sequences. There is almost no data.
For the example that was above, here:
Login: Step # 1 (Registration)
Thank you: Step # 2 (Accepting the terms of the agreement)
Google Analytics: Learn more about your traffic: Step # 3 (Registration Success Information). That is our goal.
Perhaps it did not look very clearly, but I think the basis is clear. For more information on the objectives, I advise you to contact the Google Help Center .
Regards, www.blogera.net .
- What is the goal?
- What is the purpose for?
- How to create a goal
In today's article, I want to talk about the statistics provided by Google Analytics , based on the created goal for the article " Google Analytics: Learn more about your traffic"
To view statistics on goals, you must, after logging in with your Google Analytics account, select the “Goals” item in the menu on the left.
For the goal I am considering, the overall statistics are presented in the form of two graphs: Goal effectiveness and Overall goal usefulness .
')
Target effectiveness:
Overall Goal Value:
In order to see by day how many transitions there are, it is necessary to select the item “Total transitions” in the menu.
The data will be presented in the following form:
As you understand - this is part of the schedule for the month.
The conversion rate is presented in the same graph. To view it, also in the left menu you need to select the item "Conversion Rate".
The next menu item is “Target checking”. Since I have created only 2 goals, the information about them is shown as a percentage, as shown in the figure below.
The next menu item is “Going back to the goal”.
Here is information about the user's route, by which he reached the goal.
That is, for example, the first line: /? P = 50 >> /? Paged = 2 >> /? P = 45 >> /? P = 44 , says that the user began browsing from the article "Insight for Search: new service from Google " , then moved to the second page of the blog, then to view the article " Selection of keywords before publishing a new post " and finally made the transition to the goal of " Google Analytics: Learn more about your traffic . "
The next menu item provides information about the usefulness of the goal.
What is the utility goal, you can read in the help center Google. . If you are too lazy to follow the link, I will provide a description from the help center:
. Google Analytics , . , , , . , , 10% , , , 500 , " " 50 (.. 10% 500 ). , 1% , " " 5 .The penultimate item in the menu is “Interrupted sequence of the transition to the target.” Here is information about not completed transitions. In this case, every day is 0.00%, since the goal is not quite right. No clear steps were taken that lead to the goal. This article is for informational purposes only.
If you set goals on the site correctly, then you need to assign steps. For example, it might look like this:
- Step # 1: Registration
- Step # 2: Accept the terms of the agreement
- Step # 3: Successful Registration Information. Actually, this third step will be our goal.
If you create a goal in this way, then, in a situation if the user interrupts registration at the second step (Acceptance of agreement conditions), information on the unfinished transition will appear in the “Interrupted transition to target” section.
Well, the last menu item for viewing statistics on the created targets is “Visualization of sequences”.
Again, the situation, as in the previous paragraph, with interrupted transition sequences. There is almost no data.
For the example that was above, here:
Login: Step # 1 (Registration)
Thank you: Step # 2 (Accepting the terms of the agreement)
Google Analytics: Learn more about your traffic: Step # 3 (Registration Success Information). That is our goal.
Perhaps it did not look very clearly, but I think the basis is clear. For more information on the objectives, I advise you to contact the Google Help Center .
Regards, www.blogera.net .
Source: https://habr.com/ru/post/37747/
All Articles