Media companies analyze the popularity of products by illegal downloads
Tru Optik's research has shown that hundreds of millions of BitTorrent users shared eighteen billion files with each other in 2014. These data are needed in order to demonstrate the "non-monetary" demand for their products to media companies. Companies can use this information to turn users' attention to the product on torrents into money.
Movie companies and television people, speaking of piracy, most often discuss the losses incurred as a result of the illegal downloads of their products. But this unofficial “market” offers a huge amount of publicly available data on the habits of the younger generation. The behavior of users of torrent trackers shows what consumers really want. Business analysts of large companies are already using these opportunities: in particular, Netflix Vice President Kelly Merriman, who is responsible for purchasing content, said that the offer of the service will be based , among other things, on the popularity of content on pirated websites.
Tru Optik has been following BitTorrent downloads for several years and recently published a short “pirated” review. According to the company, in 2014, users exchanged 18 billion files, half of which were movies and television shows. The report shows what is popular among users, and where these users are located. Game of Thrones has become the most popular TV show, and Minecraft topped the list of games. Most of the pirates live in the United States, followed by Brazil and the United Kingdom.
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Tru Optik collects data about tracker users and downloads, not for the purpose of pursuing and protecting copyrights, but with the goal of identifying the popularity of products. It is better to understand your customers and monetize their attention than to try to sue everyone.
Tru Optik head Andre Swanston:
The collected data and tools offered by Tru Optik allow targeted advertising for BitTorrent users based on their IP addresses. This means that after downloading the Game of Thrones, you can see ads at a discount on an HBO subscription a week before the start of the new season. The company claims that several top studios and producers already use this data, and that this is a more efficient way than traditional methods based on social networks and cookies.
There are disadvantages to this method. IP addresses will not say anything about the user's age, gender, or other demographic information. In addition, several people can use one IP, while one person can constantly sit on a network with different IPs. In 2014, 970 million IP addresses were identified, but the number of downloading users is less. In Australia, for example, torrents use from 30 million addresses - although the country's population is just over 23 million people.
Nevertheless, information about the popularity of content in different countries can be an important marketing tool for media companies. Satisfying the "pirate" audience, they are able to turn it into customers who are ready to pay money.
Movie companies and television people, speaking of piracy, most often discuss the losses incurred as a result of the illegal downloads of their products. But this unofficial “market” offers a huge amount of publicly available data on the habits of the younger generation. The behavior of users of torrent trackers shows what consumers really want. Business analysts of large companies are already using these opportunities: in particular, Netflix Vice President Kelly Merriman, who is responsible for purchasing content, said that the offer of the service will be based , among other things, on the popularity of content on pirated websites.
Why collect data?
Tru Optik has been following BitTorrent downloads for several years and recently published a short “pirated” review. According to the company, in 2014, users exchanged 18 billion files, half of which were movies and television shows. The report shows what is popular among users, and where these users are located. Game of Thrones has become the most popular TV show, and Minecraft topped the list of games. Most of the pirates live in the United States, followed by Brazil and the United Kingdom.
')
Tru Optik collects data about tracker users and downloads, not for the purpose of pursuing and protecting copyrights, but with the goal of identifying the popularity of products. It is better to understand your customers and monetize their attention than to try to sue everyone.
Tru Optik head Andre Swanston:
P2P users are the most important and influential consumers in the world. P2P consumption is the best indicator of demand for information. If your product is not in torrents - it means that the consumer does not need it between the ages of 18 and 40 ... These users are educated, have money, most often they have a child and they spend much more money on media than those who do not use P2P.
What is the profit of media companies?
The collected data and tools offered by Tru Optik allow targeted advertising for BitTorrent users based on their IP addresses. This means that after downloading the Game of Thrones, you can see ads at a discount on an HBO subscription a week before the start of the new season. The company claims that several top studios and producers already use this data, and that this is a more efficient way than traditional methods based on social networks and cookies.
There are disadvantages to this method. IP addresses will not say anything about the user's age, gender, or other demographic information. In addition, several people can use one IP, while one person can constantly sit on a network with different IPs. In 2014, 970 million IP addresses were identified, but the number of downloading users is less. In Australia, for example, torrents use from 30 million addresses - although the country's population is just over 23 million people.
Nevertheless, information about the popularity of content in different countries can be an important marketing tool for media companies. Satisfying the "pirate" audience, they are able to turn it into customers who are ready to pay money.
Source: https://habr.com/ru/post/376677/
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