Facebook will now help in the search for missing children

Facebook has entered into an agreement with the organization National Center for Missing and Exploited Children, which is looking for missing children. As part of this agreement, Facebook will show notifications of missing children in user accounts that live or work in areas where the child has disappeared. Such messages are called AMBER Alerts.

Such messages have been operating since 1996, they can be shown on TV, interrupting the program, and published in local newspapers and magazines. Now AMBER Alerts will appear in social networks. So far we are talking only about residents of the United States, but in the future the program may well be expanded to other regions.

According to the company's management, AMBER Alerts can be published in a user account only a few times a year, and most users will never see such messages in themselves - after all, children do not disappear everywhere.
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AMBER Alerts will be a notification, including a photo of the child, a short description of the situation (where the child disappeared, what he looked like, etc.), plus a link to detailed information. All of this can be a very productive method of finding children - after all, hundreds of millions of people are registered on Facebook, who may well be witnesses of the event referred to in AMBER Alerts.

Previously, AMBER Alerts worked on Facebook, but with a separate account / public page. Now the social network has automated the process of sending messages about missing children, and the effectiveness of such work should become apparent very soon.

Such an initiative can only be welcomed. It would be nice if such a program were launched in Vkontakte.