... using Javascript.
The
Mike on Ads blog post tells how simple Javascript helps to find out the user's sex of a page.
In short about the method:
- the script analyzes the frequency of user visits to sites from his history;
- from some source the script gets data about social mode of these sites;
- combining the received information together, we can conclude about which social layer the user belongs to and set the corresponding cookie for him;
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The following is a practical application:
- Target this user advertising by his social characteristics.
What does all this mean?
1. Is it really not necessary to buy the Mamba base anymore, as
does the Runner?
UPD:
2. In addition to gender, in the same way it is possible to find out the identity of a user to a particular social group.
PS The script works in FF3, Opera 9.5, Safari 3 on a Mac and on Windows, as well as in IE6 on Windows.
PPS It would be interesting to see here the answers of the harbouzers about whether the skriptik recognized their gender :)