The first ad of bitcoins on TV launched

BitPay service, which provides a set of services for retailers who want to accept payment in Bitcoins, launched a television advertising campaign - for the first time in the history of cryptocurrency. Two commercials present the advantages of bitcoins - low commission for payments and increased security when used for online purchases compared to traditional bank cards. This is the site Campaign Live . The author of the commercials is Felton Interactive Group agency.

BitPay is a popular service, its services are used by large companies, which by the end of 2014 announced support for bitcoins. Among them - Dell, Microsoft , PayPal , Newegg. BitPay has long been trying the ground for advertising promotion - in 2014, the company sponsored a game of American football in Florida between college teams. In social networks videos have caused positive feedback.

In Russia, the legal status of cryptocurrency remains unspecified. First, at the beginning of the year, the Central Bank called the Bitcoins a “surrogate currency” (or didn’t name it - how to interpret it), without de jure barring their use, but de facto blocking organizations with a path to them . Then came the initiative to completely ban their use. At the end of December, after discussions with specialists, the initiative did not seem to be approved, but it was not completely canceled.
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