The click fraud rate in Google AdWords was 0.02%
Google has shared recent research with the Internet community that shows that the actual (or effective) click fraud rate in Google AdWords was only 0.02%.
In fact, advertising cheaters generate about 10% of clicks in the system, but such clicks are detected quite successfully, and Google does not charge the advertiser (recall that the Google AdWords client only pays if the visitor clicks on his ad). The company itself is ruined by $ 100 million annually.
via Inside AdWords
In fact, advertising cheaters generate about 10% of clicks in the system, but such clicks are detected quite successfully, and Google does not charge the advertiser (recall that the Google AdWords client only pays if the visitor clicks on his ad). The company itself is ruined by $ 100 million annually.
via Inside AdWords
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Source: https://habr.com/ru/post/3752/
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