Panama lives up to Yahoo expectations
Analysts firm comScore came to the conclusion that the launch of the advertising platform Panama, which implemented Yahoo , increased the company's profits: Internet users began to view advertisements more often.
According to a report by comScore, over the week from February 5 to February 11, the number of clicks on sponsored links that appear in search results increased by 5% compared to indicators from January 29 to February 4. Next week, from February 12 to February 18, the number of clicks increased already by 9%.
The Panama engine accurately analyzes the content of each online page, and now it’s the ad that most closely matches the content of the viewed page.
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via Reuters
According to a report by comScore, over the week from February 5 to February 11, the number of clicks on sponsored links that appear in search results increased by 5% compared to indicators from January 29 to February 4. Next week, from February 12 to February 18, the number of clicks increased already by 9%.
The Panama engine accurately analyzes the content of each online page, and now it’s the ad that most closely matches the content of the viewed page.
')
via Reuters
Source: https://habr.com/ru/post/3749/
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