Social media: awareness and use in American companies
Below is a translation of the review of the study “Social media and awareness of American companies, implementation and use: Study of companies from the“ Inc. ”list. 500 ”
Social media is entering the world of American business and doing it a lot faster than many people had originally expected.
At the beginning of 2007, data on a study of how companies from the “Inc.” list were published. 500 ”(list of the fastest growing organizations in the USA) introduce social media. Almost a year later, the same companies were examined again for changes in relation to the question. In a 2008 survey, the same set of questions was asked as in 2007 concerning basic social media (blogs, podcasts, online video, social networks, and wikis).
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The statistics obtained in the course of this study shows that social media rush into the world of American business at high speeds. Over the past 12 months, awareness of companies from Inc. 500 "about social media, and the use of these channels of communication has doubled.
In 2007, the list of companies “Inc.” was used. 500 "for 2006. The first study (2007) showed that companies from “Inc. 500 is ahead of the more traditional Fortune 500 companies in their use of social media. For example, at that time, 8% of companies from the Fortune 500 used blogs, and from Inc. 500 "- 19%. A year later, only 11.6% of the companies from Fortune 500 have a blog, from Inc. 500 ”blogging is done by 39% of companies. Accordingly, the increase was 3.6% and 20%.
Like the first study, the current one is the result of a nationwide telephone survey of companies from “Inc. 500 ". The survey was conducted from March to April 2008. The study involved 42% of companies (209) from the list of “Inc. 500 ", in consequence of which the statistical error of the data is ± 5%. Companies that participated in the study vary in scope, size, and location. These include 3 representatives of the top 10, 11 organizations from the top 25 and 44 firms from the top 100 of the Inc. list. 500 ".
In the first question, representatives of companies were asked to rank their awareness of each of the presented forms of social media on a scale from “very good familiarity with the question” to “complete ignorance of the subject”. In 2007, the largest number of companies from “Inc. 500 "(42%), in 2008 this figure rose to 57%.
After awareness of the research question, the use of social media by companies was studied. Just as in 2007, organizations were asked whether they used these 6 forms of social media and, if so, for how long. It turned out that even the most unfamiliar tool is used by 21% of firms (podcasts).
Interviewing respondents for awareness of the importance of social media, the researchers received from 26% of those who responded that “social media plays a great role in terms of marketing strategy” in 2007. This figure rose to 44% in just a year!
Review published August 14:
http://www.masternewmedia.org/news/2008/08/14/social_media_and_us_business/index.htm
Translation: Semenov Alexey
Published on blog http://drugsnboobs.livejournal.com
Social media is entering the world of American business and doing it a lot faster than many people had originally expected.
At the beginning of 2007, data on a study of how companies from the “Inc.” list were published. 500 ”(list of the fastest growing organizations in the USA) introduce social media. Almost a year later, the same companies were examined again for changes in relation to the question. In a 2008 survey, the same set of questions was asked as in 2007 concerning basic social media (blogs, podcasts, online video, social networks, and wikis).
')
The statistics obtained in the course of this study shows that social media rush into the world of American business at high speeds. Over the past 12 months, awareness of companies from Inc. 500 "about social media, and the use of these channels of communication has doubled.
In 2007, the list of companies “Inc.” was used. 500 "for 2006. The first study (2007) showed that companies from “Inc. 500 is ahead of the more traditional Fortune 500 companies in their use of social media. For example, at that time, 8% of companies from the Fortune 500 used blogs, and from Inc. 500 "- 19%. A year later, only 11.6% of the companies from Fortune 500 have a blog, from Inc. 500 ”blogging is done by 39% of companies. Accordingly, the increase was 3.6% and 20%.
Like the first study, the current one is the result of a nationwide telephone survey of companies from “Inc. 500 ". The survey was conducted from March to April 2008. The study involved 42% of companies (209) from the list of “Inc. 500 ", in consequence of which the statistical error of the data is ± 5%. Companies that participated in the study vary in scope, size, and location. These include 3 representatives of the top 10, 11 organizations from the top 25 and 44 firms from the top 100 of the Inc. list. 500 ".
In the first question, representatives of companies were asked to rank their awareness of each of the presented forms of social media on a scale from “very good familiarity with the question” to “complete ignorance of the subject”. In 2007, the largest number of companies from “Inc. 500 "(42%), in 2008 this figure rose to 57%.
After awareness of the research question, the use of social media by companies was studied. Just as in 2007, organizations were asked whether they used these 6 forms of social media and, if so, for how long. It turned out that even the most unfamiliar tool is used by 21% of firms (podcasts).
Interviewing respondents for awareness of the importance of social media, the researchers received from 26% of those who responded that “social media plays a great role in terms of marketing strategy” in 2007. This figure rose to 44% in just a year!
Review published August 14:
http://www.masternewmedia.org/news/2008/08/14/social_media_and_us_business/index.htm
Translation: Semenov Alexey
Published on blog http://drugsnboobs.livejournal.com
Source: https://habr.com/ru/post/37449/
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