Switch PRIMES and its leader Rob Roy

Research company IDC provided data according to which the number of data centers around the world reached 8 million in the last 2016. Interestingly, the demand for server farm services is rapidly growing in proportion to the amount of data and multimedia content. World leading companies continue to tirelessly strengthen their positions in the data center market. The Switch company, headquartered in Las Vegas, Nevada, designs, builds and manages data centers around the world. Its clients include world renowned companies such as Amazon.com Inc., eBay, PayPal, and others. Only in 2016, the company's net profit amounted to 31.4 million dollars.

Koloketion-Switch provider has become known for an ambitious company, its projects are large-scale, are striking in their scope. There is more than one large and powerful commercial data center. When building new data centers, the provider adheres to the principle of creating and favorable conditions for the environment, economy and society. From January 1, 2016, Switch data centers operate on 100% renewable energy, new jobs, new opportunities, and improved local economies.

Switch Company was established in 2000, its founder and CEO is Rob Roy. Switch data centers have raised industry standards for the design, construction, and operations of a data center to Tier 5 Platinum or Tier Elite. Switch is a recognized world leader in the design and construction of data centers, at the disposal of the company's customers the most modern and high-tech data processing centers.

"If you send positive energy into the world, it will come back to you." - Rob Roy

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Switch's patented innovative solutions in the design, power supply, cooling systems have increased the overall energy efficiency of PUE. Powering and Cooling Switch technologies achieve annual PUE 1.28 ratings in Las Vegas, Nev. And 1.20 in Reno, Nevada. In addition to the standards of the Tier IV Gold Uptime Institute, Switch is the first company that received the Tier 5 Platinum reliability level or, as it is called, the Tier "Elite".



In 2016, Switch began construction of two solar power plants in Las Vegas, Nevada, with a total capacity of 179 MW. These facilities will power all Switch Data Centers with 100% renewable energy, this will help avoid carbon emissions of 265,000 tons to the environment. Switch stands guard over chemicals from the most valuable resource in the world - water. At the initiative of the company, innovative technologies for cooling systems are being created and developed, which not only increase efficiency by more than 400%, but also save more than 600 million liters of water in just 3 years.


Taking into account shortcomings in assessing the reliability of data centers, Switch introduces a new standard for Tier 5, which, in addition to taking into account factors such as fault tolerance, system redundancy, will take into account 30 additional ones: the lifetime of power supply systems, the location of cooling systems, the security system, the use of 100 % renewable energy. The developers of the Uptime Institute standards agree that the time has come for a new level of reliability standard. “The various indicators in the assessment have become obsolete,” said Vince Reno, co-author of standards and former technical director of the Uptime Institute from 2009 to 2013. “The Tier 5 standard from Switch takes into account new parameters to assess the level of availability and reliability of data centers in the colocation industry.” In 2014, Switch became the first Tier IV Gold certified company from the Uptime Institute. Then, in 2016, it was the only colocation provider that had twice passed Tier IV Gold certification. Switch considers the Tier 5 standard to be the first step to create a new and open Data Foundation Data Foundation (DCSF). The DCSF will be an independent, non-profit standards body headed by leading technology companies and industry experts.

The new Tier 5 standard provides:
- data center can work without water (for cooling)
- identification of substances that pollute the outside air and quick response
- continuous cooling
- fault tolerance of critical equipment
- backup power system in N + 1
- backup power system is constantly on monitoring
- 100 hours of redundancy backup power
- 10 operators available online for all customers
- protection against D / DoS
- each rack in the server under protection
- access to systems and networks is guarded
- monitoring, motion sensors, video surveillance systems for office space and entrance, 15 images per second are saved, records are stored for 90 days
- external walls of the object without windows, made of concrete
- reinforced steel entrance doors
- no flammable materials in the machine rooms and corridors
- there are no high-risk objects in the neighborhood (for example, flammable, explosive or nuclear objects)
- powered by 100% renewable sources
- for 12 months, the average value of PUE is less than 1.3

Switch PRIME - SuperNAP rebranding

ATLANTA. Switch in May 2017 announced its intention to build a campus PRIME Data Center area of ​​more than 93 thousand square meters. meters in Atlanta to meet the needs of its customers in the Southeastern United States. Called “Keep,” the Atlanta campus will be the fourth campus of the Switch PRIMES project, with campuses located throughout the United States. This is Las Vegas, Tahoe Reno (Nevada) and Grand Rapids (Michigan).

PRIME serves the relevant region: LAS VEGAS (Core Campus) serves as the PRIME center for Los Angeles, Phoenix, and the rest of the Southwest United States. TAHOE RENO (Citadel Campus) - for San Francisco, Silicon Valley and the rest of the Northwest United States. GRAND-RAPIDS (Pyramid Campus) PRIME Center for Chicago, New York and the rest of the Northeastern United States. ATLANTA (Keep Campus) will serve as the PRIME center for Ashburn, Miami and the rest of Southeast America.

Switch intends to work with local energy suppliers to provide the Atlanta campus with 100% green energy from local renewable energy sources.

The largest data center ecosystem in the world - Core Campus

LAS VEGAS , Nevada, is home to Tier 5 Platinum server farms. 223 thousand square meters. meters of data storage and processing, 12 data centers covering a total capacity of 315 MW, here Switch has created the world's most advanced and energy-efficient campus.

TAHOE RENO, Reno, NV - Citadel Campus

Citadel Campus - Switch's response to the rapidly growing demand for services provided by the company. The campus is designed as the world's largest data center, built on the same principles as the Core Campus in Las Vegas, Nevada. Fiber-connected (almost 600km cable) two sites, Citadel Campus and Core Campus, show a delay time between them of 7 ms.



The area of ​​the campus is almost 669 thousand square meters. meters, total power - 650 MW at 4.9 cents per kWh. Like all the data centers Switch, TAHOE RENO 1 - the first erected data center from the queue - was designed and built according to the advanced standards of data processing centers LAS VEGAS Tier 4.

The Citadel Campus from Switch on Vimeo .

Reno’s Citadel Campus is surrounded by a 6-meter-high concrete wall, which makes it an unsurpassed technological fortress. To power the server farm uses only energy from 100% renewable sources. Security, reliability and good connectivity are those indicators of a high level of quality of the services provided.

GRAND RAPIDS (in northern USA, Michigan) - Pyramid Campus

The large and modern campus in Michigan is the center of the east coast for cloud services and computing. The 5-storey building in the shape of a pyramid of steel, glass and concrete is not just a server storage, but a real masterpiece of architecture.



The campus occupies 102 thousand square meters. meters, the total power will be 110 MW, using only 100% renewable energy. Currently, two of the four scheduled objects are running - Switch PYRAMID and PYRAMID Data Center. The next step is the design of GRAND RAPIDS 1 and GRAND RAPIDS 2.

Rob Roy

Back in early 2000, Rob Roy realized that the data center industry would grow at an incredible speed, in proportion to the increasing demand for hosting, storing and processing an incredible amount of content. He presented his first patented designs for his Switch WDMD (Wattage Density Modular Design) program. The portfolio of Rob Roy 350 patented or pending patent applications.



Most modern companies in the data center market in the construction, operation of data centers use concepts that were first patented and introduced by Rob Roy. He is the pioneer of many concepts and practices in the data center industry.

Among the innovations: SwitchSHIELD - a double roof system, PDU Corridor (POWER SPINE) providing 100% Power Uptime, steel racks dubbed BLACK IRON FOREST, Living DataCenter software or LDC, a unique uninterrupted multi-cooling system with WDMD installations (Wattage Density Modular Design), located outside the data center.

PDU Corridor (POWER SPINE) - an improved design that allows you to control the power and place them not in the raised floor or along the top, but along the corridors themselves.


PDU Corridor (POWER SPINE)

Steel racks BLACK IRON FOREST - designs play the role of a kind of radiators, which helps cool the server farm room even in case of power supply and cooling system failures.


BLACK IRON FOREST

An uninterrupted cooling system located outside the data center is a structure that supports six cooling modes. Additional air intakes at the top of the structures and the system for separating hot and cold air innovations make it possible to take the cooling system to a new higher level.


WDMD cooling units (Wattage Density Modular Design)



Rob Roy, founder and CEO of a company with a legendary name - intrigue. Not much is known from his biography.

He grew up in Wisconsin . From his memoirs: at the age of 12, his father was paralyzed, having decided to get a degree in computer science at the University of Wisconsin, and because of paralysis he was forced to study and complete assignments at home. Roy helped his father, brought books, turned over pages and listened to lectures, typed texts.

Enron and Switch . In 2002, Enron went bankrupt, Roy bought the giant data center of the company for a pittance and rushed ...

His name is legendary . Rob Roy MacGregor was a Scottish highlander of the 18th century, his name immortalized in the novel by Walter Scott. Rob Roy is not affiliated with the Scottish hero or John McGregor, a 19th century sailor, researcher, travel writer and philanthropist, who also received the nickname “Rob Roy”.

He is a pioneer in the field of digital technology : the main inventor and designer of SUPERNAP devices and their technological solutions. Rob Roy is considered the most successful entrepreneur in the data center industry. Numerous patented inventions and developments have become a new step in the development and design of server storages.


Rob Roy with his wife Stella

Family Roy is almost 40, besides his beloved work there is a wife Stella and a daughter. Rob responds well to his family: "I have the coolest family!"



The Stella and Rob Foundation is making changes to the Las Vegas community. Swarms are founding members of the Smith Center for the Performing Arts. In 2013, they received an award for participating in a charity campaign for the Children's Research Hospital of St.. Judah

Like Rob Roy’s whole life, Switch was founded and works on the principle of “karma”: by sending positive energy to the world, you get it back.

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