“Giving” in advertisements increases the CTR by 4 times
In his blog, Yandex reported on a study, according to which such words as “ free (free), give, gift, cheap (cheaper), available, coupons, preferential, inexpensive, gift, sale, discount, reduced, hurry, freebie, freebie »Increase the number of clicks on advertisements.
So, on ads with the word " discount " in the title or in the text click on the average above 3 times. Mentioning the word “ giving ” both in the title and in the text will increase the number of clicks by more than 4 times. Using this word only in the title or only in the text, the CTR is increased approximately 2 times.
Yandex concludes: “In general, the practice confirms the theory: potential buyers show an increased interest in advertising that promises gifts and discounts.”
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Table of the most attractive words and change in CTR .
Techme news
So, on ads with the word " discount " in the title or in the text click on the average above 3 times. Mentioning the word “ giving ” both in the title and in the text will increase the number of clicks by more than 4 times. Using this word only in the title or only in the text, the CTR is increased approximately 2 times.
Yandex concludes: “In general, the practice confirms the theory: potential buyers show an increased interest in advertising that promises gifts and discounts.”
')
Table of the most attractive words and change in CTR .
Techme news
Source: https://habr.com/ru/post/3738/
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