Online video - the most promising area of online advertising
Already this year, the online video advertising market in the United States alone will reach $ 505 million, according to eMarketer , and will continue to grow at a fantastic pace at least until 2013. Every year this market will increase by one and a half times, or even more. In total, it will grow tenfold in five years.
Now the online video audience makes up 79.5% of Internet users (or 52.5% of the total US population), and in five years it will grow to 87.6% and 62.4%, respectively.
Of course, the influx of advertising dollars is associated not so much with an increase in the audience, as with the arrival of high-quality legal video content on the Internet, Internet TV, as well as with the expansion of the capacity of communication channels.
Now the online video audience makes up 79.5% of Internet users (or 52.5% of the total US population), and in five years it will grow to 87.6% and 62.4%, respectively.
Of course, the influx of advertising dollars is associated not so much with an increase in the audience, as with the arrival of high-quality legal video content on the Internet, Internet TV, as well as with the expansion of the capacity of communication channels.
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Source: https://habr.com/ru/post/37362/
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