Smart watches have overtaken Swiss brands watches.
According to IDC, in 2015, the supply of wearable gadgets to the world market amounted to 78.1 million devices, which is 171.6% more than in 2014. According to Strategy Analytics, smart watches in the fourth quarter of 2015 sold more than watches from Swiss brands.
IDC analysts explain the growing supply of smart watches by the growing demand for fitness trackers and Apple Watch. The American FitBit holds the largest market share with 26.9%, and in second place is the Chinese Xiaomi with 15.4%. Third place at Apple Watch - 14.9%. At the same time, Apple started only in April 2015 from scratch.
Strategy Analytics rated smart watch shipments excluding fitness trackers. According to her, in the fourth quarter of 2015, 8.1 million devices entered the market, 315.6% more year-on-year, and 63% of them were Apple products. Samsung has at the same time - 16% of the market. In the same quarter, Swiss brands sold 7.9 million hours - less than smart devices.
')
The Swiss company Tag Heuer, which decided to adapt to the new trend, accounted for only 1% of the supply of smart watches.
There is no data on sales in Russia. It is only known that according to Svyaznoy information in the country in 2014 they sold 250,000 wearable gadgets for 1.5 billion rubles, and that year the number of devices increased 3.5 times compared with 2013. In Russia, no pressure is exerted on the traditional watch market by smart watches, Vedomosti reports, citing Eldar Murtazin, head of the Mobile Research Group.
IDC analysts explain the growing supply of smart watches by the growing demand for fitness trackers and Apple Watch. The American FitBit holds the largest market share with 26.9%, and in second place is the Chinese Xiaomi with 15.4%. Third place at Apple Watch - 14.9%. At the same time, Apple started only in April 2015 from scratch.
Strategy Analytics rated smart watch shipments excluding fitness trackers. According to her, in the fourth quarter of 2015, 8.1 million devices entered the market, 315.6% more year-on-year, and 63% of them were Apple products. Samsung has at the same time - 16% of the market. In the same quarter, Swiss brands sold 7.9 million hours - less than smart devices.
')
The Swiss company Tag Heuer, which decided to adapt to the new trend, accounted for only 1% of the supply of smart watches.
There is no data on sales in Russia. It is only known that according to Svyaznoy information in the country in 2014 they sold 250,000 wearable gadgets for 1.5 billion rubles, and that year the number of devices increased 3.5 times compared with 2013. In Russia, no pressure is exerted on the traditional watch market by smart watches, Vedomosti reports, citing Eldar Murtazin, head of the Mobile Research Group.
Source: https://habr.com/ru/post/371857/
All Articles