Russians buy content more often than hoped in the Ministry of Communications
Several years ago, the Ministry of Communications and Mass Communications planned that six million people would buy legal content in Russia in 2013, ten million in 2014, fifteen in 2015, twenty million in 2016, and by 2018 this figure will increase to thirty million . The reality ahead of the plans of the ministry, and already in 2015, eighteen million Russians paid for content.
Perhaps the desire of Russian citizens for freebies is strongly mythologized.
In April 2014, the Government of the Russian Federation issued a Resolution “On Approval of the State Program of the Russian Federation“ Information Society (2011–2020) ” . The Ministry of Communications proposes to add a number of new indicators to the program, including the number of users of legal content. Deputy Minister Alexey Volin noted that if a person does not steal, it concerns his soul and karma, and the ministry is interested in the industry: a person should not just use the content, but buy it.
The number of buyers now exceeds the figure predicted by the Ministry of Communications a few years ago. The forecast for 2015 was fifteen million people, but in reality, the content last year bought eighteen million. And this happens despite the crisis in the country.
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The head of the Russian Association of Electronic Communications (RAEC), Sergey Plugotarenko, believes that the growth rates will continue or increase, but the main condition is the emergence of high-quality legal platforms with convenient search and a wide range. Plugotarenko noted that a study conducted in 2014 showed that two-thirds of users do not distinguish pirated content from non-piracy, and they even consider pirates as clear signs of legality. That is, users are willing to pay, but do not always know who and where.
According to Alexei Birdin, head of the Internet Video Association, Russians spent three billion dollars a year outside cinemas in 2007–2008. Mobile applications and Smart TV show an increase in purchases of legal content: if the ecosystem does not contain pirated content, but there is a choice of legal services with an acceptable price, the viewer is willing to pay.
Despite the growing number of buyers among Russians, the International Intellectual Property Alliance left Russia in the list of states in which the copyright situation requires observation. The document noted that illegal content is on the social networks VKontakte and Odnoklassniki, and that torrent trackers are popular in the country.
Perhaps the desire of Russian citizens for freebies is strongly mythologized.
In April 2014, the Government of the Russian Federation issued a Resolution “On Approval of the State Program of the Russian Federation“ Information Society (2011–2020) ” . The Ministry of Communications proposes to add a number of new indicators to the program, including the number of users of legal content. Deputy Minister Alexey Volin noted that if a person does not steal, it concerns his soul and karma, and the ministry is interested in the industry: a person should not just use the content, but buy it.
The number of buyers now exceeds the figure predicted by the Ministry of Communications a few years ago. The forecast for 2015 was fifteen million people, but in reality, the content last year bought eighteen million. And this happens despite the crisis in the country.
')
The head of the Russian Association of Electronic Communications (RAEC), Sergey Plugotarenko, believes that the growth rates will continue or increase, but the main condition is the emergence of high-quality legal platforms with convenient search and a wide range. Plugotarenko noted that a study conducted in 2014 showed that two-thirds of users do not distinguish pirated content from non-piracy, and they even consider pirates as clear signs of legality. That is, users are willing to pay, but do not always know who and where.
According to Alexei Birdin, head of the Internet Video Association, Russians spent three billion dollars a year outside cinemas in 2007–2008. Mobile applications and Smart TV show an increase in purchases of legal content: if the ecosystem does not contain pirated content, but there is a choice of legal services with an acceptable price, the viewer is willing to pay.
Despite the growing number of buyers among Russians, the International Intellectual Property Alliance left Russia in the list of states in which the copyright situation requires observation. The document noted that illegal content is on the social networks VKontakte and Odnoklassniki, and that torrent trackers are popular in the country.
Source: https://habr.com/ru/post/371753/
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