Apple announces Trade-in for broken iPhones
Welcome readers of the blog iCover ! According to the Internet publication The Verge, in the coming days, Apple plans to launch a new Trade-in program within which owners of malfunctioning iPhones will be able to exchange their idle gadgets for new ones with a fixed surcharge. The cost of compensation for iPhone 5S , iPhone 6 and iPhone 6 Plus models will be $ 50, $ 200 and $ 250, respectively. Compensation funds will be credited to a special gift card. Cash withdrawal from the card is not provided.
Thus, the scheme of the Trade-in program is almost no different from the previously announced Apple Store Reuse and Recycle iPhone. At the same time, there is one fundamental difference in it. Devices accepted for replacement with surcharge under previous programs should not have obvious mechanical damage: cracks on the screen, case or camera.
As part of the new program, which, according to The Verge, Apple launches literally this week will be taken iPhone with obvious defects: cracks on the surface of the screen, injured camera and buttons. Assess the degree of damage that must remain within "reasonable limits" (no comments) will be experts authorized service centers. That is, The Verge jokes, if your smartphone has moved a truck or has fallen out of the window of a high-rise building, then, most likely, you will not be lucky again.
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A certain value in the assessment, the publication notes, it will be possible to have time to use the device from the time of purchase. Thus, the “limits and criteria of reasonableness” by which the degree of damage will be assessed in the framework of the new compensation program remains behind the scenes.
Apple's motivation is understandable - to stimulate those customers who were forced to stay in limbo due to the need for costly repairs to the damaged display to encourage the purchase of a new device. As for devices with defects, after restoring “within reasonable limits” they can be realized in the markets of developing countries, which Apple has been successfully practicing with respect to its products for more than a day and a year.
According to the information published in the same material, Apple Retail Stores employees will now offer their clients the installation of protective films on smartphones, which will be very useful for many buyers of new iPhones. It is clear that the service is provided free of charge only formally - before installing the protective film will still have to be purchased in the same store. To install the tread will be used special devices Belkin, which will soon appear in the authorized centers of the company.
A source
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Source: https://habr.com/ru/post/371747/
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