Market Graph: Theory and Prototype

Market Graph - is the relationship between people, products, services and companies:

I like - the Django system Anton - uses - Emacs editor Vasya has a premium account on Rapidshare Masha - wants to buy - licensed Photoshop

If you collect the Market Graph in one place and make it accessible to each participant, then we will be able to learn about many wonderful things. For example, that your friends in St. Petersburg send overseas mail through the almost-unknown WestPost, and not through the advertised DHL. Or, let's say that the French consulate began to issue five-year Schengen visas. Let's call this effect product discovery .

How to attract users?
What difficulties are expected?
How to make money on the Market Graph?
What are the prospects?
... Well, this is all theory, and you show the prototype!

User engagement

• Curiosity of users: sending invites to friends to learn interesting facts about them
  
• Brands / companies are hosting the button “Fuck me on the Market Graph”
  
• Market Graph Widgets on other sites that broadcast the latest interesting facts
  

Main difficulties

• Motivate users to tell interesting and reliable facts about themselves.
  "The rule of reciprocity": tell about yourself, to read about others
  The maximum simplicity of publishing facts, the buttons “I wear it too”, “and I want it”.
  
• Maintain unambiguity: glue different names into one entity
  Redirects and alternative names
  Is it possible to manage URL / URI / XRI, ISBN, DOI, OpenID or need new unique identifiers?
  
• Open data licenses: family of __ understandable licenses for collected facts
  Open people give their facts in the public domain
  Cautious people indicate restrictions (do not pass to third parties, anonymize, etc.)
  

Monetization

• Promotion ads - increasing the position of brands in the search, preferences when displaying random objects.
  
• Additional paid features for business accounts. Commission when installing paid applications from external developers.
  
• Selling and licensing system data
  
• Commission from loyalty programs and special offers based on Market Graph.
  

Perspectives

• Become a major digital identity for small businesses. As a contact profile works online passport of people, so the profile in the Market Graph can become a passport of companies.
  
• Create a sales channel for corporate web software. Unlike official websites, business profiles are the same for all and allow small development teams to create products with an unusually low implementation cost.
  
• Make a breakthrough in recommender systems and market analysis algorithms.
  
• Create a channel of direct communication between consumers and business.
  

Prototype

As Mendeleev used to say - “to say - it is certainly possible, anything, but you must show it.” Actually, here is the prototype - shopping2.ru . Please do not kick much, this is our first experience on django, now we are testing the social component ...
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PS Who does not register with VKontakte, when registering at shopping2.ru, write "0" in this column.
PPS project has RSS feeds.feedburner.com/shopping2ru