The Golden Age of PR has arrived! Welcome!

Translation of the article by Stephen Davies "5 reasons why it’s the golden age of PR."

5 arguments in favor of the golden age of PR

one.

PR is a hot topic of discussion.

Never before has PR been discussed by so many people not working in this area. True, not always in a positive context, but one cannot deny that this craft is an actual topic of conversation among representatives of the media, business communities, marketers, bloggers and a great many different people.
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2

Consumers have become more sophisticated than ever.

Advertising doesn’t work like it used to be (if it ever worked at all), and frankly, I don’t care about the latest razor, David Beckham looks ordinary . Mailing list? None other than offline spam.

3

The advent of social media is ideal for PR.

The basic principles of the profession are related to establishing relationships and two-way communication, which is the essence of social media. Act!

four.

Budgets are starting to move.

Only barely, but this is only the beginning. Business comes to realize the value of long-term understandable true reliable communication, as opposed to spending huge amounts of money on a one-time display of demonstration advertising.

five.

Reputation has never been so important.

In the era of globalization, annoying journalists, a cynical society and the ability of everyone to be the first to announce the news on the universal stage, concern for reputation is as important as concern for profits and losses.

Bonus argument

6

And it's not just the internet.

Please do not think so limited. Depart at least sometimes from the computer, then you will be able to understand that PR functions in many forms and forms. It should be recognized that it is not always for the sake of good (however, this can be said for almost any profession), but often for the purpose of carrying out worthwhile affairs.

Source: http://www.prblogger.com/2008/08/reasons-why-its-the-golden-age-of-pr/
Translation: Semenov Alexey
First published: http://drugsnboobs.livejournal.com/140879.html

PS What do you think about the arguments? Is there a unit of meaning?