The growing audience of social networks

The analytic company comScore has published a new study of the popularity of social networks among users worldwide, according to data for June 2008. It says that the growth of networks in North America is beginning to slow down, while in the rest of the world, on the contrary, it is rapidly increasing.

Compared with the data for June last year, the audience of social networks in North America increased by 9%, while in the whole world the increase was 25%. The most rapidly growing popularity of such services in the Middle East and Africa (66% per year), in Europe (35%) and in Latin America (33%).


The leader in growth of popularity worldwide is the social network Facebook - for the period from June 2007 to June 2008 the number of its users increased by 153%. According to comScore experts, this is due to the launch of versions of Facebook in various languages, which made it possible to increase the recognition of the social network in many countries around the world.