Google creates a startup incubator "Area 120", so that employees do not leave the company

Silicon Valley is literally crammed with startups created by former Google employees. This is good for innovation, but bad for Google - and the search giant is currently dodging as it can, trying to keep these curious minds.

Information sources report that Google is creating a "Area 120" - a startup incubator (or business incubator ). It will allow employees to reuse the right “20% of the time”, but with greater efficiency. Since about 2006, Google employees have been able to spend one fifth of their working time on their own projects. So projects such as gmail and adsense were created. However, since 2013, the “20% rule” has been “sacrificed” to increased efficiency. The managers of Area 120 will be the company's top managers, Bradley Horowitz and Don Harrison.

Anyone who wants to register with the incubator must submit a business plan and, if accepted, the employee will be able to spend several months working exclusively on his idea, reports engadget .
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The company has not yet confirmed anything and it is not yet clear when the Area 120 will be open for business. Although the incubator is not surprising - in some cases, the “defectors” went to the company, directly undermining the position of Google. Kevin Sistrom, for example, worked for two years at Google before he created Instagram and then sold it to Facebook. More recently, the company lost the head of the department of promising technologies and group projects Regina Dugan, who also joined the Facebook team.

The catch is that such an idea of ​​an incubator may not be enough. In the current “climate” of Silicon Valley, it is relatively easy to raise money, and working alone may be more attractive than working at Google.