Test drive mobile apps in Google search
Sometimes, having tried a mobile application for a short time, you delete it. Google investigated this problem and found out that one of the 4 downloaded applications is never used. Then the search engine
launched a test drive of mobile applications.
Within 10 minutes, users will be able to "feel" the application and make a decision about the installation.
In December 2015, Google conducted a beta test of this feature for a limited number of companies. Then the users on the test had only 60 seconds.
The announcement of the new form of ads Google made at the opening of the Conference in honor of Developer Day in San Francisco on Monday.
AdWords Search Trial Run Ads will appear in Google search results over the next couple of weeks. The ad will have a “Try Now” button in addition to the “Download” button.
Google increased the delivery of streaming video apps in organic search results on Android devices earlier this year. They are also displayed with a preview button before downloading. In current realities, teasers are aimed at involving users into the application after installation.
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Test drive ads were initially targeted to game developers, and now they will be available for any application.
At the conference in San Francisco made a number of announcements. They will be useful to developers promoting applications using AdWords.
1. Vertical video ads in mobile apps will be launched in the coming weeks. Google says that more than 80% of users in the mobile Display Network watch videos in a vertical orientation, even if there is a possibility of landscape viewing. Previous testing showed an increase in clicks and conversion in a vertical ad. This, in turn, contributes to a significant reduction in costs and increase in the number of installations.
2. Soon, developers will be able to target ads to active users who:
- spent more than 30 minutes in the game,
- used the application integrated with Google Play Games in the last 30 days.
Learn more about innovations for game developers in the official Android developers blog: android-developers.blogspot.ru
launched a test drive of mobile applications.
Within 10 minutes, users will be able to "feel" the application and make a decision about the installation.
In December 2015, Google conducted a beta test of this feature for a limited number of companies. Then the users on the test had only 60 seconds.
The announcement of the new form of ads Google made at the opening of the Conference in honor of Developer Day in San Francisco on Monday.
AdWords Search Trial Run Ads will appear in Google search results over the next couple of weeks. The ad will have a “Try Now” button in addition to the “Download” button.
Google increased the delivery of streaming video apps in organic search results on Android devices earlier this year. They are also displayed with a preview button before downloading. In current realities, teasers are aimed at involving users into the application after installation.
')
Test drive ads were initially targeted to game developers, and now they will be available for any application.
At the conference in San Francisco made a number of announcements. They will be useful to developers promoting applications using AdWords.
1. Vertical video ads in mobile apps will be launched in the coming weeks. Google says that more than 80% of users in the mobile Display Network watch videos in a vertical orientation, even if there is a possibility of landscape viewing. Previous testing showed an increase in clicks and conversion in a vertical ad. This, in turn, contributes to a significant reduction in costs and increase in the number of installations.
2. Soon, developers will be able to target ads to active users who:
- spent more than 30 minutes in the game,
- used the application integrated with Google Play Games in the last 30 days.
Learn more about innovations for game developers in the official Android developers blog: android-developers.blogspot.ru
Source: https://habr.com/ru/post/368349/
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